Collection: POSH LIVING

Ethical flowers made from [discarded flowers] and [out-of-specification flowers] as dried flowers: ®️

Under the slogan of "Ethical, one by one
We purchase only flowers that are scheduled to be disposed of from partner farmers and markets.
We use our experience and knowledge, and utilize in-house resources to turn flowers into dried flowers in optimum conditions.
We recycle unneeded materials from the production process as resources.
Improving the working environment and conditions of our staff compared to industry standards.
We deliver dried flowers to our customers through the above efforts.

Commitment to our products
Do you know how many flowers are disposed of each year?
From the grower to the consumer via distribution and sales, 1 billion flowers are disposed of each year. The economic loss is said to be 150 billion yen.
This means that 30 to 40% of the flowers are discarded.

[The structure of the floral industry has not changed over the years, and flowers are often used for events.
The loss of flowers has been a deep-rooted problem for many years.
Furthermore, the florists who work in this industry are forced to work long hours and for low wages, making it an industry with a mountain of problems.

[The thought that went into ethica]

Ethica was founded to fundamentally change the structure of this industry.
The company name "ethica" is based on the word "ethical.
Ethical means [what many people think is right without legal constraints].
Recently, in addition to this meaning, it also refers to a way of thinking that takes into consideration the global environment, people, society, and the community.

ETHICA does not have a letter [L] at the end of the word.
It means that an ethical society has not yet been realized in our time,
The reason for this is to express the idea that a truly rich life (=Life) has not yet taken shape.

Dried flowers can be hung or framed without water or vase,
They are also appreciated by people with small children and pets because they do not require any maintenance.

We hope that you will share the story of ethica, and enjoy the opportunity to start your own ethical behavior.

While striving for zero loss flowers, we preserve the natural beauty of nature and create sustainable and artistic dried flowers.

Commitment to our products
The number one point of Soel Flower is [colorful dried flowers].
We select fresh flowers that have a clear coloring even when dried and make our own dried flowers.
We are committed to thorough quality control to keep the loss flowers at 0 and to keep them colorful.

Clinics and rooms that need to be kept clean...
Rooms with small children or pets...
For environments where plants could not be placed before...
High quality green design

Commitment to our products
design512®︎ is a design brand started in 2023. We propose "fabric green" as a substitute for plants with our original designs based on nature motifs.

The designs, which combine a variety of shapes that do not become monotonous even over a large area, can be used not only for fabrics such as tapestries, curtains, and fabric panels, but also for a wide range of interior components such as wallpaper cloth, rugs, and seat covers. We can also arrange the patterns in sizes and colors suitable for products such as fashion, clothing accessories, paper goods, and stationery.

In addition to the popular [IDG] series featuring indoor greenery, we also offer [SJT], which lays out plants with a realistic expression, [TRI], a dream tree where wild birds gather, [HTK], which designs the interest of lively vegetables in a field, [KSA], which delicately draws flowers that have sprouted in spring, and [HNA], which is covered with spring flowers. HNA], etc. Please enjoy the designs drawn from design512®︎'s unique world view.