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ethica

Swag-L-purple×pink

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[size]Height: approx. 55 cm, height: approx. 25 cm

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[size]Height: approx. 55 cm, height: approx. 25 cm

☑ This is ethica's original swag made of 100% ethical flowers.
☑No watering or care is required, so even first-time flower arrangers can easily display it.
☑It is a stylish item that can be hung on the wall or left as it is.

It is a stylish item that can be hung on the wall or left as is to create an atmosphere. It can be hung on the wall or left as it is. .:✽:✽. .:✽P+. ... :✽P+. ... :✽P+. .... :✽. :✽・・p+. ... :✽・・p＋. ... :✽・・p+. ... :✽P+. .... ...:✽P+...:✽P+....
[Ethical flowers] are upcycled flowers that would otherwise be thrown away or not marketable, so that as many people as possible can enjoy them.

It is said that one billion flowers are thrown away every year in the flower industry before they reach consumers through production, distribution, and retail.
For various reasons, those involved in the floral industry also face a number of working environment issues, such as long working hours and low wages. Ethical Flower was created to change this industry and promote ethical consumption that is kind to people and the earth.

ethica

Ethical flowers made from [discarded flowers] and [out-of-specification flowers] as dried flowers: ®️

Under the slogan of "Ethical, one by one
We purchase only flowers that are scheduled to be disposed of from partner farmers and markets.
We use our experience and knowledge, and utilize in-house resources to turn flowers into dried flowers in optimum conditions.
We recycle unneeded materials from the production process as resources.
Improving the working environment and conditions of our staff compared to industry standards.
We deliver dried flowers to our customers through the above efforts.

Commitment to our products
Do you know how many flowers are disposed of each year?
From the grower to the consumer via distribution and sales, 1 billion flowers are disposed of each year. The economic loss is said to be 150 billion yen.
This means that 30 to 40% of the flowers are discarded.

[The structure of the floral industry has not changed over the years, and flowers are often used for events.
The loss of flowers has been a deep-rooted problem for many years.
Furthermore, the florists who work in this industry are forced to work long hours and for low wages, making it an industry with a mountain of problems.

[The thought that went into ethica]

Ethica was founded to fundamentally change the structure of this industry.
The company name "ethica" is based on the word "ethical.
Ethical means [what many people think is right without legal constraints].
Recently, in addition to this meaning, it also refers to a way of thinking that takes into consideration the global environment, people, society, and the community.

ETHICA does not have a letter [L] at the end of the word.
It means that an ethical society has not yet been realized in our time,
The reason for this is to express the idea that a truly rich life (=Life) has not yet taken shape.

Dried flowers can be hung or framed without water or vase,
They are also appreciated by people with small children and pets because they do not require any maintenance.

We hope that you will share the story of ethica, and enjoy the opportunity to start your own ethical behavior.