Collection: W Slur

SONO is an accessory store where you can buy a variety of accessories with simple but unique designs, mainly in gold and silver colors.

Commitment to our products:

• We believe that everyone has their beauty. However, we may lack self-confidence or feel shy.
• Not all of Sono's accessories are unique. Because they are simple, you don't have to worry about coordinating them.
• By wearing accessories, you can enjoy being more fashionable than usual.
• We select our accessories with the hope that they will help you take the first step toward discovering your charm.
• We hope to bring you accessories that will make your heart beat faster just by adorning your ears.
• We aim to provide such accessories.

I research culture and language through the ancient tradition of musubi and express them in the mizuhiki strings of musubi. The history and story behind musubi, and the meaning behind musubi, are elaborately incorporated into the design of each piece as the intent of the production.

Mizuhiki is a traditional good-luck charm that can be used for both celebrations and everyday occasions. Mizuhiki is not just material but love and truth. Through mizuhiki, we hope that the world will become a kinder place. I am now using mizuhiki musubi to produce works of art while carefully dealing with every item that appears in our daily lives.</p>

Commitment to our products:
As I picked up various things related to the string called "mizuhiki," which is made of twisted Japanese paper, I realized that the dots I had vaguely held until then had become lines and that it was filled with important invisible things. Yes, the heart of Japan is love. By touching musubi and knowing musubi, you will surely resonate with it because it is inside all of us.

May karma be repeated and connected, and may the world become a kind and gentle place. May I now pass on the wisdom that my predecessors have passed on to me?

YURAI is a craft jewelry brand rooted in Japanese traditions, techniques, and local materials.

Commitment to Our Products:

• The brand name YURAI, radiating a dignified presence, signifies the path (YURAI: origin) taken by craftsmen and the creations they have woven and passed down.
• We encourage you to explore your standard of aesthetics by embracing what resonates with your sensibility.

We aim to convey the charms of Gifu Prefecture to more people and instill pride in the locals for its attractions.
With this goal in mind, we initiated our activities in 2016.

Commitment to our products:
Seki-city, where I reside, is a town with a strong tradition of swordsmithing, earning it the moniker "town of cutlery." However, over time, the number of swordsmiths has declined, and young people express sentiments like, "There is nothing in this town but cutlery."

Despite having a world-class tradition, it's becoming increasingly challenging for people to appreciate its splendor. I hope that the young individuals who will lead the next generation will come to love this town even more. Fueled by this sentiment, I took up the shears of this town to create something unique that aligns with the current times.

Since I intended to use a local tool, I selected Mino Japanese paper, a traditional craft from the neighboring town, as the cutting material. Mino Washi, still recognized as an intangible cultural heritage, is a traditional craft representative of Gifu, produced from the clear Nagara River and the rich nature of Gifu Prefecture.

Just by looking at the Mino Washi supple, damage-resistant, delicate, and beautiful, I felt thrilled. However, I had an image of Washi = old-fashioned, I strive to create a new design that overturns the conventional image of Washi and is easy to incorporate into modern life.

The sharpness of Seki's scissors is excellent, allowing them to cut through the daily changes in washi, depending on the humidity and the way the paper is made, to give it the shape I desire. The sharpness of the shears varies from manufacturer to manufacturer. The difference is evident, unlike those produced in other prefectures or inexpensive ones.

Presently, I am endeavoring to create works that enable the viewer to feel the texture of washi even more.

We will deliver works that amplify the charm of Gifu Prefecture.