Collection: W Slur

It is an accessory brand that mainly develops items using animal figures.

Commitment to Our Products:

• We are an accessory brand that primarily develops items using animal figures.

We aim to convey the charms of Gifu Prefecture to more people and instill pride in the locals for its attractions.
With this goal in mind, we initiated our activities in 2016.

Commitment to our products:
Seki-city, where I reside, is a town with a strong tradition of swordsmithing, earning it the moniker "town of cutlery." However, over time, the number of swordsmiths has declined, and young people express sentiments like, "There is nothing in this town but cutlery."

Despite having a world-class tradition, it's becoming increasingly challenging for people to appreciate its splendor. I hope that the young individuals who will lead the next generation will come to love this town even more. Fueled by this sentiment, I took up the shears of this town to create something unique that aligns with the current times.

Since I intended to use a local tool, I selected Mino Japanese paper, a traditional craft from the neighboring town, as the cutting material. Mino Washi, still recognized as an intangible cultural heritage, is a traditional craft representative of Gifu, produced from the clear Nagara River and the rich nature of Gifu Prefecture.

Just by looking at the Mino Washi supple, damage-resistant, delicate, and beautiful, I felt thrilled. However, I had an image of Washi = old-fashioned, I strive to create a new design that overturns the conventional image of Washi and is easy to incorporate into modern life.

The sharpness of Seki's scissors is excellent, allowing them to cut through the daily changes in washi, depending on the humidity and the way the paper is made, to give it the shape I desire. The sharpness of the shears varies from manufacturer to manufacturer. The difference is evident, unlike those produced in other prefectures or inexpensive ones.

Presently, I am endeavoring to create works that enable the viewer to feel the texture of washi even more.

We will deliver works that amplify the charm of Gifu Prefecture.

Our inspiration stems from the beauty of nature.
From the blooming flowers and their fragrance to the rustle of the trees, the clear air, and the silence of the night.

We aim to capture the essence of coexisting with nature, a connection that is inherently close to us.
Our goal is to translate the feelings and dialogues we share with nature through our five senses into free and delightful accessories, adding a touch of bloom to your everyday outfits.

We bring you accessories that embody freedom and joy, enhancing your regular attire.

Commitment to Our Products:
Our products boast a simple yet powerful presence, incorporating beautiful stones that infuse a special splash of color into your daily life.

We offer unique designs tailored for mature women who appreciate distinctive accessories.

Discover accessories that bring joy into your life. Experience that delightful sensation, much like the happiness of savoring your favorite cake.

Feel your cheeks relax, experience joy, and let your heart lighten up. HAPPY CAKE JEWELS brings you accessories that capture that special moment every day.

Commitment to Our Products:
In any fashionable ensemble, you, the wearer, are the star.
However, at HAPPY CAKE JEWELS, we design items that not only make you smile as you put them on but also enhance your attractiveness when you catch a glimpse of the mirror accessories that you'll want to wear every day.