From the fiber producing region to your daily life.

Commitment to our products

NuNoN is
NuNoN is a shop selling goods and accessories made of high quality fabrics from "Bishu*" and textiles,
NuNoN is a store that deals in goods, accessories, and textiles using high quality fabrics from " Bishu* ".

Bishu's fabrics are excellent in touch, quality and function.

Our products are comfortable to the hand, making the best use of the quality of the materials,
We carefully sew each item with the user in mind.

In order to make Bishu a place where people can easily come into contact with fabrics, we offer a wide range of products at reasonable prices.
We strive to keep our prices affordable because we are directly managed by a textile converter*.
We are also making an effort to keep our prices affordable.

Wool, of course,
Sasaki Sellum Co., Ltd. which operates NuNoN specializes in
Sasaki Cellum, which operates NuNoN, specializes in 360-degree stretch composite fabrics, etc,
Why don't you discover the latent charm of Bishu?

*Bishu
[Bishu is a textile production area used by the world's top brands.]
Blessed with abundant water from the Kiso River and a unique natural environment, the Bishu area centered on Ichinomiya City, Aichi Prefecture, has developed over the ages as Japan's largest woolen textile production area. Today, Huddersfield in England, Biella in Italy, and Bishu in Japan are said to be the world's three largest woolen textile production areas. Many processes from yarn to fabric can be done consistently in this region through division of labor and cooperation, and specialized and highly accumulated knowledge and techniques have been inherited over the years in each process such as spinning, twisting, dyeing, weaving, knitting, and processing. The whole of Bishu can be regarded as one large workshop and factory.
The high quality of the textiles produced has earned the trust of high brands both in Japan and abroad, and the company continues to produce textiles with a variety of combinations of materials and new and rich expressions.

*Textile Converter
[Textile Converters are the blacklists of the fashion industry.]
Textile converters are wholesalers of fabrics that act as intermediaries between factories and manufacturers.

Textile converter Sasaki Selm Corporation, which operates NuNoN
https://www.sasakisellm.co.jp/