[Toward a society that continues to use what is truly important.]

There is an abundance of things that have been made. However, the "one" that has been carefully selected will remain over time.

Some things retain their beauty even when they are broken or old. Textures and forms nurtured over time bring a quiet strength to a space.

Soilo takes materials and tools that have fulfilled their purpose, gives them a new lease on life, breathes life back into them, and brings them back into our daily lives.

We propose the value of "beauty in long-lasting use" through the form of objects.

Our Commitment to Products
[Development Background and Methods]
In recent years, the number of unused ceramic ashtrays has been increasing due to the decline in smoking rates and restrictions on indoor smoking. Ashtrays have regional designs and high craft value, and were once used as tools for entertaining guests.
Soilo remakes these ashtrays with "minimal processing" to reuse them by simply drilling holes and attaching a light fixture. This method has the advantage of reducing the environmental impact, utilizing the original design, and keeping the price low.