Collection: KAO ac

Accessories that bring out your unique beauty.

What is important to W Slur?

To be straightforward.
To be genuine with our customers and ourselves.
We prioritize maintaining an unwavering core within ourselves.

Comfort:
To provide products that are comfortable and reassuring to wear.
We value what feels comfortable and pleasant to you.

Simplicity:
Simple and basic designs never go out of style.
They possess an enduring beauty that stands the test of time.
We are committed to delivering such simple beauty.
We keep things and ways of thinking simple without unnecessary complications.

Commitment to Our Products:
Accessories that are straightforward, simple, and comfortable for you.
Such accessories are undoubtedly hidden inside you, bringing out your unique, dignified beauty.

At W Slur, we cherish these principles.
We want every one of our customers to discover their unique beauty.
We hope that W Slur's accessories will be an opportunity to bring out that beauty.

I research culture and language through the ancient tradition of musubi and express them in the mizuhiki strings of musubi. The history and story behind musubi, and the meaning behind musubi, are elaborately incorporated into the design of each piece as the intent of the production.

Mizuhiki is a traditional good-luck charm that can be used for both celebrations and everyday occasions. Mizuhiki is not just material but love and truth. Through mizuhiki, we hope that the world will become a kinder place. I am now using mizuhiki musubi to produce works of art while carefully dealing with every item that appears in our daily lives.</p>

Commitment to our products:
As I picked up various things related to the string called "mizuhiki," which is made of twisted Japanese paper, I realized that the dots I had vaguely held until then had become lines and that it was filled with important invisible things. Yes, the heart of Japan is love. By touching musubi and knowing musubi, you will surely resonate with it because it is inside all of us.

May karma be repeated and connected, and may the world become a kind and gentle place. May I now pass on the wisdom that my predecessors have passed on to me?

Established in 2022 as an ear cuff brand.
The brand provides a range of shapes and sizes inspired by minimalist design.

Commitment to our products:
We are dedicated to delivering sophisticated designs with minimal ornamentation that enhance the wearer's beauty.

Our products are versatile, suitable for both men and women.

We transport the beauty of Japanese culture from Kyoto, the ancient capital of Japan, to the modern age. We aim to deliver HAPPY to everyone with the concept of "Stylish, Convenient, and Good Luck"!

Commitment to Our Products:
The material we use is mizuhiki, a traditional Japanese cultural material. We create and offer accessories infused with positive sentiments such as "good luck", warding off bad luck, and health and longevity. Mizuhiki has been utilized since ancient times as a gift to foster connections and ward off misfortune.

We recommend it as a thoughtful gift for a loved one or as a personal good luck charm. Mizuhiki is exceptionally lightweight, ensuring ease of wear. Its simple and cute design makes it suitable not only for special occasions but also for everyday use.

Each piece is meticulously crafted one by one with heartfelt dedication, aiming to bring a beautiful smile to the customer who receives it.