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Ay

Pu Pu (Yellow)｜Kimono Silk Mask

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    This silk mask uses Isesaki Meisen, a silk fabric that Isesaki City in Gunma Prefecture is proud of, for the outer fabric. This vivid textile is a point of coordination.

    The lining is made of double-layered gauze fabric, and the 100% silk used for the outer fabric provides high moisture retention. It is not disposable and can be washed and used many times.

    Textile [ Vinegar / budou ].
    A deep and elegant grape wine (grape wine: wine) red with a bright yellow pattern.

    About the pattern.
    The pattern may differ from that of the sample product due to the way the fabric is cut. Please be aware of this in advance.

    Size:
    Height 14cm (nose side) 8cm (ear side) / Width 10cm (center to edge) / Ear strap 12cm

    Material:
    Outer fabric: 100% silk (Meisen)
    Inner lining: 100% cotton

    Place of Origin: Isesaki City, Gunma Prefecture, Japan

    Care Instructions:
    Wash by hand with a mild detergent in water and rinse thoroughly. After washing, shape the garment without wringing it out and hang it in the shade in a well-ventilated place to prevent wrinkles. Ironing from the reverse side will preserve the texture of the silk fabric. Iron at a low temperature on the cloth to be ironed.

    Caution:
    Since vintage kimonos are used, stains and dirt are avoided in the production process. However, due to the production process, there may be small stains or scratches on the fabric that cannot be avoided, and we hope you will enjoy them as well, since they appear over the course of 100 years. We appreciate your understanding.

    What is Meisen?
    Isesaki Meisen was a colorful and fashionable everyday wear for Japanese women in the Meiji, Taisho, and Showa eras. The production process involved 14 processes, each of which was the result of the collaboration of craftsmen specializing in that particular process. Today, production is considered impossible due to aging and shrinking markets. Ay was born to weave rare meisen and local culture into the modern age.

    Ay

    "Ay" is a cultural brand that unravels, confronts, and transmits spun culture with a new value under the mission of "reweaving culture".

    Commitment to Our Products:
    "Re-weaving" means adding new value while maximizing existing elements. If a kimono represents 10, we break down the 10 into its components: craftsman, technique, region, thread, loom, dye, division of labor, etc. When we examine each of these aspects, a future comes into view.

    Traditional industrial goods, crafted with care, have seen decreased distribution due to a shrinking market. Additionally, there are traditional techniques facing decline due to aging craftsmen, cultures that exist but cannot be produced, and both Japanese and international cultures on the verge of decline.

    Our approach is to scrutinize each cultural aspect, understanding why it has been cherished over time. We use the term "reweave" to describe this process. By giving new value to the unwound elements, we aim to grow one into a hundred by reintroducing them to the market in a rejuvenated state.