Collection: Bellezza

We transport the beauty of Japanese culture from Kyoto, the ancient capital of Japan, to the modern age. We aim to deliver HAPPY to everyone with the concept of "Stylish, Convenient, and Good Luck"!

Commitment to Our Products:
The material we use is mizuhiki, a traditional Japanese cultural material. We create and offer accessories infused with positive sentiments such as "good luck", warding off bad luck, and health and longevity. Mizuhiki has been utilized since ancient times as a gift to foster connections and ward off misfortune.

We recommend it as a thoughtful gift for a loved one or as a personal good luck charm. Mizuhiki is exceptionally lightweight, ensuring ease of wear. Its simple and cute design makes it suitable not only for special occasions but also for everyday use.

Each piece is meticulously crafted one by one with heartfelt dedication, aiming to bring a beautiful smile to the customer who receives it.

With the concept of accessories that you want to give as gifts, I create items that I would be delighted to receive and that I would want to share with others.

Commitment to Our Products:
I am driven by the desire to craft original products that are uniquely Willija's. My focus centers on designs predominantly infused with the beauty of flowers, aptly named "Hana-Sai Resin". These creations allow you to appreciate the transparency of the resin and the natural colors of the materials. I take joy in offering special works that are both simple and possess a distinctive sense of individuality.

[The theme of this brand is "Contribute to society by doing what you can do.
For example, a part of the sales is allocated to support the Great East Japan Earthquake relief efforts (we donate picture books to a nursery school in Ishinomaki every month), and a part of the production process is requested to a welfare facility for the disabled. Another characteristic of the company is its strong awareness of sustainability, such as creating accessories from discarded materials and reusing materials that would otherwise be thrown away as trash as materials for wrapping.
Connecting people with each other creates a chain of happiness. Our mission is to form such a community.

Commitment to Products
nrnr (no rain no rainbow) is a brand that develops accessories woven with "feelings". We weave beads found around the world into a single piece of jewelry with the hope that they will connect the hearts of people and become a catalyst for a chain of happiness.

We want to be like a talisman that accompanies you in your life. I hope that my work will be like a talisman that accompanies you in your life, and that it will bring your thoughts and feelings to those you love and help to close the distance between your hearts. I light such feelings in my works.

We hope that nrnr's accessories will become a part of your life. With lots of love...

We aim to convey the charms of Gifu Prefecture to more people and instill pride in the locals for its attractions.
With this goal in mind, we initiated our activities in 2016.

Commitment to our products:
Seki-city, where I reside, is a town with a strong tradition of swordsmithing, earning it the moniker "town of cutlery." However, over time, the number of swordsmiths has declined, and young people express sentiments like, "There is nothing in this town but cutlery."

Despite having a world-class tradition, it's becoming increasingly challenging for people to appreciate its splendor. I hope that the young individuals who will lead the next generation will come to love this town even more. Fueled by this sentiment, I took up the shears of this town to create something unique that aligns with the current times.

Since I intended to use a local tool, I selected Mino Japanese paper, a traditional craft from the neighboring town, as the cutting material. Mino Washi, still recognized as an intangible cultural heritage, is a traditional craft representative of Gifu, produced from the clear Nagara River and the rich nature of Gifu Prefecture.

Just by looking at the Mino Washi supple, damage-resistant, delicate, and beautiful, I felt thrilled. However, I had an image of Washi = old-fashioned, I strive to create a new design that overturns the conventional image of Washi and is easy to incorporate into modern life.

The sharpness of Seki's scissors is excellent, allowing them to cut through the daily changes in washi, depending on the humidity and the way the paper is made, to give it the shape I desire. The sharpness of the shears varies from manufacturer to manufacturer. The difference is evident, unlike those produced in other prefectures or inexpensive ones.

Presently, I am endeavoring to create works that enable the viewer to feel the texture of washi even more.

We will deliver works that amplify the charm of Gifu Prefecture.