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Showa Chibi Advertising Notebook: From Tokyo Olympics to Apollo

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    [In the 1960s, children's magazines such as Astro Boy, Osomatsu-kun, Obake no Q-taro, Ultraman, Gegege no Kitaro, and Star of the Giants were very popular.
    Although these magazines were decorated with cartoons, the advertisement pages for children's products were forgotten.

    At a time when supplies were not as plentiful as they are today, colorful advertisements must have provided readers with an irreplaceable pleasure.
    We have reproduced more than 300 such masterpiece advertisements in their original colors.
    The ads are filled with the dreams and longings of boys and girls of the time, just prior to the Osaka Expo, and are a joy to look at.

    Edited by Ooko-Takanobu Hoto Hiroshi

    Size: Bunko size