Collection: ONIBIZEN

"and ethical" was born in Ueda City, Nagano Prefecture, as a lifestyle brand aiming for an ethical society.

We are committed to producing products in Japan that are friendly to both the earth and people, delivering a sustainable and prosperous life.

Commitment to products:

• "and ethical" products emphasize multifunctionality, manufacturing in Japan, and sustainability.
• The inaugural product, "portable meal apron eptenu," is a meal apron designed for adults to protect their clothes from accidental stains during meals.

We craft products using apple trees, which are rare globally.
We handle everything in-house, from logging to sawing and processing.

Commitment to Products:

• The city of Hirosaki in Aomori Prefecture is the top apple producer in Japan. Despite bringing us bountiful harvests every year, once these apple trees complete their role, most are disposed of, mainly for firewood.
• This is because the material can't be easily repurposed as wood, and there are many challenges in processing.
• However, we take care of the entire process ourselves, from plantation to cutting, sawing, and drying.
• Although we can only use 50% of them, we put considerable effort into utilizing them as a local resource and to showcase the unique texture of apple trees.

Introducing our brand specializing in Arita-yaki porcelain, a quintessential Japanese ceramic.

We employ a distinctive manufacturing process to impart a textured, cloth-like appearance to our porcelain.

Explore our collection of original porcelain, designed to capture the texture and gentle touch reminiscent of cloth.

Environmental pollution caused by plastic waste is a worldwide problem.
I want to address this issue in a fun way from close to home!
With that in mind, we launched WannaBee.

Commitment to Products:

• Be eco-friendly in your daily use.
• Why not start a stylish and eco-friendly lifestyle?