Collection: Nature Loss Art

We offer stylish and warm tableware.

Commitment to Products:

• We pay attention to the details of our products, focusing on fine details and delicate designs.
• Our tableware is not only intended for daily use but also for interior decoration and as gifts.

The concept of emma is,
[The concept of "emma" is "easy-to-understand, beautiful, and straightforward design".]

The owner, who is also a designer, proposes this concept,
We hope you will enjoy the carefully crafted, elegant, and beautiful everyday items proposed by the owner, who is also a designer.

Commitment to our products
The brand name "emma" comes from Jane Austen's novel "Emma".
It is inspired by the British essence of authenticity and humor.

Starting with traditional Buddhist altarware, to the production of ceramics that add color to everyday life over time.

Yamai Pottery is a family-run business. The pottery is carefully crafted by skilled artisans, one by one, over a long period.
The ceramics are filled with the breath of tradition that has been passed down from generation to generation.
Ito Manufacturer continues to pursue the possibilities of pottery, from the traditional to the modern.

Commitment to Our Products:

• The history of Yamai Manufacturer began more than 60 years ago when the previous president, Shinichi Ito, became involved in the manufacture of Shinto and Buddhist ritual objects at Yamai Manufacturer, a Mino pottery kiln in Toki.
• After the establishment of Yamai Manufacturer, the company began to manufacture sake cups, earthenware bottles, soy sauce jugs, and other products as its main items.
• The soy sauce jug, in particular, was the first Mino ware pottery to be commercialized.
• Even now, it remains a popular product of our company along with sake cups and other items.
• Entering the age of 2025, we added flat plates, mugs, and other products that can be widely used in daily life to our product lineup. From traditional to modern, we continue to explore the possibilities of ceramics.
• Mino ware is a generic term for ceramics produced in the eastern region of Mino Province (present-day Gifu Prefecture) and is recognized as a traditional craft.
• Mino ware has a long history, dating back more than 1,300 years. It is said to have developed from Sue ware in the Nara period (710~794).
• After the Momoyama period (1573~1603), when Oda Nobunaga, Toyotomi Hideyoshi, and others established the rule of Japan, various shapes and colors of pottery were produced under the guidance of Sen no Rikyu, tea master and military commander Furuta Oribe, and others. Oribe Furuta's ingenious "Oribe-favorite" pottery is very famous.

The Tono region has been blessed with important resources for producing ceramics, including high-quality clay such as Mokubushi clay and Kagaome clay, and abundant water from the Toki River.
It has flourished as one of Japan's representative ceramic production centers, with various techniques developed following the times.

We handcraft sake cups and other vessels that make drinking more enjoyable, one by one.

Commitment to Our Products:

• I started the pottery shop because I love to create vessels.
• All of our products are handmade, so they are one-of-a-kind.
• We believe that you should use our vessels. In addition to selling tableware, we also serve sake at our actual store.
• You can also use the vessels you are interested in and enjoy drinking with them at our drinking vessels shop, which can be used as a reference for selecting vessels.
• We carefully create dishes one by one that make drinking alcohol, as well as serving food and snacks, more enjoyable. We hope you will be interested in our products.