Collection: Nature Loss Art

The concept of emma is,
[The concept of "emma" is "easy-to-understand, beautiful, and straightforward design".]

The owner, who is also a designer, proposes this concept,
We hope you will enjoy the carefully crafted, elegant, and beautiful everyday items proposed by the owner, who is also a designer.

Commitment to our products
The brand name "emma" comes from Jane Austen's novel "Emma".
It is inspired by the British essence of authenticity and humor.

Enrich your life with "Urushi" ware.

"J COCOMO" is a product brand of lacquerware, an ancient Japanese craft. The material that brings out the unique beauty of lacquerware is genuine lacquer, multi-roll lacquer, but can be freely adapted to any color and shape, enhancing the beauty of lacquerware.

The expression is both modern and elegant. The brand name "j cocomo" is a play on the words "urushi" meaning "a new way of enjoying lacquerware."

The brand name "j cocomo" expresses our desire to convey the spirit, things, and objects of Japan.

Commitment to Our Products:

• The most suitable place of production, the most suitable technique j cocomo's products are handmade by Japanese lacquer craftsmen.
• From a unique network cultivated in Japan, we select production sites and craftsmen with the best techniques for the finished design of our products.
• Every product we deliver to you is a rare and precious item imbued with warmth and thought.
• We promise that each product we deliver to you is a rare and valuable item filled with warmth and thought.

A Hasami-ware company that designs water, air, and food and proposes affluent lifestyles, utilizing new ceramic technology.

Commitment to Our Products:
From Hasami to the world. We continue to make the most of our technology in the Hasami area, create jobs in the community, and make this a place where young people want to live.

Our ceramic coffee filter, the first of its kind in the world, is eco-friendly and requires no paper filter. The ceramic filter is also popular for its ability to extract coffee oil, which allows you to enjoy the original aroma and taste of coffee beans, making it easy for anyone to enjoy a delicious cup of coffee.

We hope that many of you will take a look at our coffee filters.

Magic tableware that mellows the palate of any beverage with its unique metal catalyst technology.
Stylish and luxurious feel created by the high technology of Tsubame-Sanjo and the sophisticated design of product designer Michio Akita.

Commitment to Our Products
Brand History
　[Under the theme of "environmental technology × design," we are engaged in product design products that make full use of our unique metal catalyst technology cultivated in the wastewater treatment business.

　For about 70 years, we have been developing our wastewater treatment business in Shiga Prefecture, home to Lake Biwa, which boasts the largest volume of water in Japan. About 15 years ago, we came across "metal catalyst technology. This technology made it possible to minimize the amount of catalyst and obtain efficient reactions by surface treatment of inexpensive metals instead of very expensive catalysts. This technology, which reduces the viscosity of liquid fuel through a catalytic reaction, when reacted with wastewater containing oil and fat, efficiently separates water and oil and fat, thereby increasing the efficiency of wastewater treatment.

　However, explaining this catalyst technology was extremely difficult. Therefore, we attempted to help people understand the technology by having them experience the reaction of softening a liquid by drinking it. The taste of the drink seemed to change as the reaction softened the liquid, giving the impression of a change in mouthfeel. The cup with the metal catalyst that we were carrying around as a sample at the time was just one of our technical presentation materials, but we received requests from all over the place to commercialize it, so we started product development.

　For those of us who had been in the service industry, product development was a new challenge. Catalysts are very expensive, even in small quantities. Therefore, the finished product would inevitably be expensive. Therefore, we decided to focus on the design of the product because we thought that the quality of the design had to be satisfactory as well.

　It was then that I met product designer Michio Akita. Based on Mr. Akita's idea that "design must be user-friendly," the brand's first product, "78mm" (stainless steel tumbler), was born. It was difficult to reproduce the design, which was filled with thoughts for the user, such as the thickness of the plate used and the angle of the welding, and for two years no company would take on the manufacturing of the product. After two years of rejection, we finally met Takeda Corporation, based in Tsubame-Sanjo. Two years after the conception, the [78mm] was finally completed and VANTECH PRODCUTS was born in 2017.