Collection: Willija

The concept behind the company's products, including accessories, is "to collect beautiful things hidden in ordinary scenery and make them into products."

Commitment to our products:

• Hi, we are a studio that produces accessories and other handmade crafts.
• We take beautiful things hidden in ordinary scenery and incorporate them into our works.
• Our work is inspired by everyday life with heightened resolution.
• The inspiration may come from things you see on your way home from work.

Unique pearl jewelry that stands out for its individuality

Commitment to our products
[A quiet presence that accentuates individuality.]

SHIIHA jewelry aims to highlight the charm of the wearer and express their individuality in abundance.

[Our Craftsmanship]

[Inquiry into Form]
SHIIHA is conscious of beautiful and simple proportions, valuing balance when worn.
When the neat form meets the individuality of the material, it produces a fresh surprise and a unique presence.

[Possibilities of materials]
We respect the natural beauty of natural materials such as diamonds, metals, pearls, and natural wood.
We pursue the unknown possibilities of materials with a free sensibility and method while highlighting their original characteristics.

[Collaboration with Japanese craftsmanship].
The quality and beauty of the jewelry is supported by the careful craftsmanship of Japanese artisans.
Each collection is produced by a different craftsman, and the aesthetic sense and delicacy of the details are inspiring.

[Our Vision]

Our theme is to "connect the present to the future" through jewelry, based on our respect for the beauty of nature and Japanese craftsmanship.
We hope that the blessings of nature and superior craftsmanship will be passed on to future generations.
We hope that our jewelry, with the intention of connecting the present to the future, will be loved beyond the ages.

It is an accessory brand that mainly develops items using animal figures.

Commitment to Our Products:

• We are an accessory brand that primarily develops items using animal figures.

We aim to convey the charms of Gifu Prefecture to more people and instill pride in the locals for its attractions.
With this goal in mind, we initiated our activities in 2016.

Commitment to our products:
Seki-city, where I reside, is a town with a strong tradition of swordsmithing, earning it the moniker "town of cutlery." However, over time, the number of swordsmiths has declined, and young people express sentiments like, "There is nothing in this town but cutlery."

Despite having a world-class tradition, it's becoming increasingly challenging for people to appreciate its splendor. I hope that the young individuals who will lead the next generation will come to love this town even more. Fueled by this sentiment, I took up the shears of this town to create something unique that aligns with the current times.

Since I intended to use a local tool, I selected Mino Japanese paper, a traditional craft from the neighboring town, as the cutting material. Mino Washi, still recognized as an intangible cultural heritage, is a traditional craft representative of Gifu, produced from the clear Nagara River and the rich nature of Gifu Prefecture.

Just by looking at the Mino Washi supple, damage-resistant, delicate, and beautiful, I felt thrilled. However, I had an image of Washi = old-fashioned, I strive to create a new design that overturns the conventional image of Washi and is easy to incorporate into modern life.

The sharpness of Seki's scissors is excellent, allowing them to cut through the daily changes in washi, depending on the humidity and the way the paper is made, to give it the shape I desire. The sharpness of the shears varies from manufacturer to manufacturer. The difference is evident, unlike those produced in other prefectures or inexpensive ones.

Presently, I am endeavoring to create works that enable the viewer to feel the texture of washi even more.

We will deliver works that amplify the charm of Gifu Prefecture.