Collection: design512

While striving for zero loss flowers, we preserve the natural beauty of nature and create sustainable and artistic dried flowers.

Commitment to our products
The number one point of Soel Flower is [colorful dried flowers].
We select fresh flowers that have a clear coloring even when dried and make our own dried flowers.
We are committed to thorough quality control to keep the loss flowers at 0 and to keep them colorful.

PLUS the green, a brand of plant sundries based on the concept of creating an ideal lifestyle where plants and people live comfortably. The concept is to enrich your life by observing and imagining your lifestyle and enjoying "making".

company concept
[We offer a simple sense of the texture of the materials, blending into a wide variety of spaces, and creating objects that will not age over time and that will add color to your life.]

Commitment to our products
Our products are handmade in overseas factories.

Individual differences in color, pattern, size, and shape may occur depending on the product. There may be residual smells related to production.
If this is a concern, please air it out before use.

The following may occur depending on the environment in which the product is used. Please understand that the following may occur depending on the environment in which the product is used.
Mildew
Color migration or color fading due to water leakage, friction, etc.
Discoloration due to sunlight, fluorescent light, etc.
Discoloration or discoloration caused by detergent, deodorant, bleach, etc.

Inquiries and wholesale price viewing approvals will be handled within 3-7 business days.

We have a small number of items in stock, so please contact us with [part number][quantity needed] if the required quantity is not met.

Ethical flowers made from [discarded flowers] and [out-of-specification flowers] as dried flowers: ®️

Under the slogan of "Ethical, one by one
We purchase only flowers that are scheduled to be disposed of from partner farmers and markets.
We use our experience and knowledge, and utilize in-house resources to turn flowers into dried flowers in optimum conditions.
We recycle unneeded materials from the production process as resources.
Improving the working environment and conditions of our staff compared to industry standards.
We deliver dried flowers to our customers through the above efforts.

Commitment to our products
Do you know how many flowers are disposed of each year?
From the grower to the consumer via distribution and sales, 1 billion flowers are disposed of each year. The economic loss is said to be 150 billion yen.
This means that 30 to 40% of the flowers are discarded.

[The structure of the floral industry has not changed over the years, and flowers are often used for events.
The loss of flowers has been a deep-rooted problem for many years.
Furthermore, the florists who work in this industry are forced to work long hours and for low wages, making it an industry with a mountain of problems.

[The thought that went into ethica]

Ethica was founded to fundamentally change the structure of this industry.
The company name "ethica" is based on the word "ethical.
Ethical means [what many people think is right without legal constraints].
Recently, in addition to this meaning, it also refers to a way of thinking that takes into consideration the global environment, people, society, and the community.

ETHICA does not have a letter [L] at the end of the word.
It means that an ethical society has not yet been realized in our time,
The reason for this is to express the idea that a truly rich life (=Life) has not yet taken shape.

Dried flowers can be hung or framed without water or vase,
They are also appreciated by people with small children and pets because they do not require any maintenance.

We hope that you will share the story of ethica, and enjoy the opportunity to start your own ethical behavior.