Our product planning started from the idea of [wanting to be a cool adult]. We sell bath salts that complement body care, skin care, and relaxation, based on the concept of [making a difference with yourself a year from now].
HAUKELI LLC is a company based in Minami-Aoyama.
[Under the concept of "Elegance and Fashion," the company conducts its business activities by incorporating matters that match the times while never forgetting traditions and techniques, which are the essential things that will never change.
Commitment to Products
Our products originated from [wanting to be cool adults].
However, daily exercise and diet management require a great deal of determination. We asked ourselves, "Is there anything we can do in our daily routines that will make us healthy both physically and mentally? I thought, "Is there anything I can do in my daily life to make myself healthy both mentally and physically?
[For those who are worried that they have not been able to lose weight this year, this product is the first step to improve body care, skin care, and relaxation through daily bathing.
Bath salts include rock salt, sea salt, and Dead Sea salt, each with different ingredients.
We have selected Dead Sea salt, which is rich in minerals and is the base for physical and mental health.
The mineral balance of Dead Sea salt has the challenge of being destroyed during the manufacturing process.
Therefore, we collaborated with a company that has been active in the beauty industry for about 20 years and re-mixed two types of salt imported from the Dead Sea Lake in Japan to achieve the same mineral balance as the Dead Sea.
This product has been approved by a third-party organization as having the same efficacy as that of hot springs, and we propose the ancient Japanese culture of [hot-spring cures] once again in the modern age.
Naturally, we are particular about quality and fragrance.
Essential oils and colors are also colored with 100% natural plant dyes. The fragrance is supervised by an IFA aromatherapist representing Japan, and we have conducted numerous tests to ensure that the fragrance is good when placed in the bathtub. Natural vitamin E is added to prevent the fragrance from diminishing and the essential oil from oxidizing, and the container is a light-shielding bottle.
We also worked with a graphic designer to create the logo and label, which are stylish enough to be placed in stores and in the homes of purchasers.
