Showa Chibi Advertising Handbook 2: From the Osaka World's Fair to the Golden Age of Idols
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Welcome to a time travel to the nostalgic society of children!
Included here are "chibi kiddie ads" from the late 1965s.
Magazines for children at that time dominated the times with serialization of popular works such as [Ashita no Joe], [Star of the Giant], [Ataro Mouretsu], [Harenchi Gakuen], [Tiger Mask], [Masked Rider] and [Mazinger Z], and with young idols on their covers.
While these magazines provided readers of the time with enjoyment and growth, the magazines themselves were discarded along with mass consumption.
Popular works were published in book form and as animated TV series and gained eternal life, but at the same time, the colorful advertisements that adorned the pages of the magazines became extinct.
The aim of this series is to reproduce the colors of those days perfectly and preserve them for the 21st century with the help of digital technology based on existing old books.
Children's magazine advertisements from this period were characterized by the diversification of products and the increase in prices as the readership expanded, and advertisements that could no longer be categorized as "for children" but rather as "for adults" appeared frequently.
In addition to popular characters, idols are increasingly used in advertisements.
In addition to dreams and longings, there were sexual concerns, pollution problems, skepticism toward the idea of scientific universalism, and a sense of anxiety about the end of the world that had emerged since the oil shocks. ......
This is a valuable collection of materials that highlights the curiosity of impressionable boys and girls of the time.
Edited by Ooko-Takanobu Hoto Hiroshi
Size: paperback
