Collection: HoshinoTaro BagDesign Labo

Functionality that is easy for the person to use.
Functionality that makes the user feel positive.
Functionality that makes the user feel secure in its possession.
Functionality that makes the user want to use it even more after six months of use.

A bag is essentially a bag for carrying things.
However, the baggage to be carried in a bag is different for each person.
The amount of stuff is different, the place where it is used is different, and the situation in which it is used is different.

Commitment to our products
About H.T/L
[We deliver products that have been researched for ease of use].
Products that are not only for the benefit of the creator/seller, but also for the benefit of the user.

Products researched with altruistic thinking are evaluated, resulting in profits and capital for even better manufacturing.

[In the midst of capitalism, where the law of the jungle is the law of the jungle, such thinking is naive!]

You may say, "That is a naive idea! Certainly, I understand it in my head.
But my heart rejects it.
The desire to realize such a sweet ideal cycle.

That is the concept of H.T/L.

About Chiikubagu
A bag that a child will be attached to and use with care.
A bag that moms and dads can give to their children with peace of mind.
A bag that children can use safely.
And functionality that is as easy to use as breathing.

It took us about 2 years to develop "Chiiku Bag" to include all these features.
[We named it "Chikubagu," which means "a bag with functionality that can be used for intellectual education.