To live is to eat
Nekojitadou provides an opportunity to regain the joy of eating through cutlery developed by a group of friends who have experienced cancer. Through the community, we update the world with the new value of peer-made products (designed by friends who share the same problems and challenges) from the perspective of those who have been affected by cancer. To live life to the fullest in the everyday life that goes on forever.
Commitment to Our Products
Our Mission
～To live is to eat
To create a world where people who have problems with eating can live their lives in their own way
to a world where people with eating problems can live their lives in their own way.
Vision
Our vision is to transmit the viewpoints that we have realized only because we have been involved in the problem as a new value
[We will transmit the viewpoints that we have realized only because we are involved in the issue as a new value of "peer-made" (design by people who have the same problems and issues),
We will update society.
Value
Perspectives born from experience
[We draw out perspectives from experiences where things we thought were "obvious" are no longer "obvious,
We update the world by drawing out perspectives from our experience and transforming them into products and services.
Connection is power
[By creating opportunities for people to feel that they are not alone, connections are created,
By creating opportunities for people to feel that they are not alone, we bring out the power to make choices that allow each person to live their own life.
From Peer Made to New Value
[Through "peer-made" services, we will work together with you to realize a society where people do not have to give up no matter what their circumstances,
We will work together with everyone to realize a society where people do not have to give up no matter what their circumstances.
Nekkodo Founder
Atsuo Shibata Atsuko Shibata
She has worked as a nurse for 24 years. 2014, she was diagnosed with parotid cancer (adenoid cystic carcinoma) and experienced surgery and chemoradiotherapy. Through these experiences, she realized the barrier of eating. She also learned that interaction with others in the same situation can be a source of support for living. She decided to start her own business to support the idea that "to live is to eat, and to eat is to live. I would like to update society with the values I have realized through my cancer experience.
