Alia – orosy

Alia

"A piece that you can continue to wear for years to come."

May it be the piece of choice in your wardrobe for the next year and beyond.

Commitment to our products
Today, we are inundated with many brands of apparel.
Clothes that are truly valuable are not just about the price,
Alia believes that the clothes are truly valuable not only because of the price, but also because you will feel "glad I bought it" when you actually receive it or after wearing it for many years.
Alia believes that you will notice that you are "glad you bought it" when you actually receive it or after wearing it for years to come.

In order for our clothes to be "good enough" for everyday life
We have created clothes that are simple enough to be worn for a long time, and
We propose elegant women's glamorous and elegant clothes for everyday wear.

"A piece that you can continue to wear for years to come."

May it be the piece of choice in your wardrobe for the next year and beyond.

We wish for more confident and radiant women in Japan!
KIT is a brand that empowers women through stylish, high-performance activewear.

KIT's activewear is designed for ease of movement and functionality, with a high level of fit and a harmonious, beautiful color palette.
The simple design and comfortable everyday wear can be worn daily for yoga and exercise, or as it is, as townwear.

Since there is no need to change clothes for exercise, you can easily get into the habit of exercising at any time, making you healthier.
Your body will change, and you will feel more confident in yourself.

Commitment to Our Products

The brand is produced by KIT STORE, which started as a select store for European and American brands in 2017 when there were still few stores in Japan that carried yoga wear and activewear with both design and functionality.

The collection is developed with an understanding of the designs and colors that Japanese people prefer, as well as their commitment to quality and detailing.
The brand's mission is to encourage more women to get into the habit of exercise, so we are committed to providing products at reasonable prices without compromising quality. If the clothes are too expensive, people will not be able to exercise casually.

We receive many comments from customers who wear high-brand wear on a daily basis, such as being surprised at the quality that exceeds the price.

We decide on designs and materials based on the premise that our activewear is simple and comfortable to wear.

With its excellent functionality and design, KITSTORE's products have been provided to many professional magazines such as Yoga Journal, as outfits for famous instructors' books, TV dramas, advertisements, etc. without tie-ups.

Our products are manufactured in China, but we only work with factories that are ethically certified in terms of quality and working environment.

In addition, in September 2023, KITSTORE will launch a lifestyle wear collection [Longlife & Happiness], a collection of casual wear such as T-shirts and sweatshirts to wear to and from the studio or on holidays.

The original print designs inspired by yoga and training will lift your spirits just by wearing them.

In the future, we plan to develop a comprehensive line of accessories such as socks, headbands, and yoga mats.