DEFACT

DEFACT" is derived from the Latin word de facto standard. It is a word that means that what spontaneously spreads becomes a standard and becomes an indispensable rule against the rule set based on a specific standard or criterion. We also put our desire to make items that are indispensable by being particular about materials, processing, graphics and so on.

Commitment to our products
The original T-shirt series uses USA cotton, which is known as a high-grade cotton, and USA cotton is grown with GPS in a way that does not use more water and fertilizer than necessary so that cotton can be grown continuously in consideration of the environment, and is certified under strict standards that include environmental issues. USA Cotton is grown in an environmentally friendly manner using GPS to ensure that the cotton can be grown continuously.

We wish for more confident and radiant women in Japan!
KIT is a brand that empowers women through stylish, high-performance activewear.

KIT's activewear is designed for ease of movement and functionality, with a high level of fit and a harmonious, beautiful color palette.
The simple design and comfortable everyday wear can be worn daily for yoga and exercise, or as it is, as townwear.

Since there is no need to change clothes for exercise, you can easily get into the habit of exercising at any time, making you healthier.
Your body will change, and you will feel more confident in yourself.

Commitment to Our Products

The brand is produced by KIT STORE, which started as a select store for European and American brands in 2017 when there were still few stores in Japan that carried yoga wear and activewear with both design and functionality.

The collection is developed with an understanding of the designs and colors that Japanese people prefer, as well as their commitment to quality and detailing.
The brand's mission is to encourage more women to get into the habit of exercise, so we are committed to providing products at reasonable prices without compromising quality. If the clothes are too expensive, people will not be able to exercise casually.

We receive many comments from customers who wear high-brand wear on a daily basis, such as being surprised at the quality that exceeds the price.

We decide on designs and materials based on the premise that our activewear is simple and comfortable to wear.

With its excellent functionality and design, KITSTORE's products have been provided to many professional magazines such as Yoga Journal, as outfits for famous instructors' books, TV dramas, advertisements, etc. without tie-ups.

Our products are manufactured in China, but we only work with factories that are ethically certified in terms of quality and working environment.

In addition, in September 2023, KITSTORE will launch a lifestyle wear collection [Longlife & Happiness], a collection of casual wear such as T-shirts and sweatshirts to wear to and from the studio or on holidays.

The original print designs inspired by yoga and training will lift your spirits just by wearing them.

In the future, we plan to develop a comprehensive line of accessories such as socks, headbands, and yoga mats.