Collection: Mefelia

We aspire to establish a brand that endures, grounded in the timeless concept of designs and emotions that never fade away.

Commitment to Products:
"bytheSun" emerged in 2016 as an ethical fashion brand. Specializing in the use of unique craft parts sourced globally, our brand showcases traditional techniques, crafts, and eco-friendly materials with an ethical mindset. We strive to incorporate these elements into modern fashion as much as possible.

The inspiration for our designs stems from the majestic nature and free-spirited women of Australia. Our muse is a mature woman with the innocence of a little girl, adorned in the colors of health and wheat. She intertwines with nature, the sea, and the sun, gracefully resting on the earth. We are dedicated to consistently offering fashion that harmoniously merges nature, women, and clothing into a trinity.

We create something out of things that are going to be thrown away. And, to give new shape to things with the least amount of energy possible. We are conscious of sustainability and kind to the earth and its people.

Commitment to Our Products:

• Bicycle tubes inspired us to start making products because we wanted to incorporate something cool into fashion that no one else had.
• Incorporating the inorganic quality of a standard shape into your life that you will never get tired of.
• A water-repellent finish that is durable easy to care for and suitable for cycling and outdoor activities.

Black, a synonym for luxury that is easy to incorporate into fashion. It is an eternally popular color that can be used for mode, casual, and business by both men and women.

We deliver originally designed products that make you smile when you see them, so that every day is filled with "more smiles".

Commitment to our products
Nice to meet you, I am SMILER.
We provide originally designed products that make you smile when you see them, so that your everyday life will be filled with "more smiles".
With the concept of "unique and fun appearance + outstanding functionality + animal protection", we will continue to create more and more "smiles" in the future.

All of our products are designed by designers from Thailand, the land of smiles, and we are doing our best every day to make people in Thailand, Japan, and all over the world smile more with SMILER products.
We look forward to working with you.

YUKI is a domestic brand that focuses on women's wear, offering a range of items, including kids' items, the iconic SMILE TOTOE, and occasionally whimsical creations.

"Kirei" translates to "beautiful" without excess or pretense. We aspire to enrich people's hearts and minds through what they wear, emphasizing the balance between meticulous craftsmanship at each site and free-spirited design. The brand name [YUKI] was chosen on a snowy day.

In addition to our seasonal collections, YUKI is proud to produce uniforms for establishments such as Himie, Afterhours, &SUGAR, Joki coffee, Bakery Mimi, and more.

Commitment to Our Products:
Founded in 2005AW, YUKI remains dedicated to producing not only seasonal collections but also uniforms for various establishments, ensuring a blend of craftsmanship and innovative design.