Collection: RIRI SABO

"nana89" will bring you the essence of "Japan" that you'll want to keep by your side and carry around.

Commitment to our products:

• A time to relax, not dwelling on the past or worrying about the future.
• A time to connect with family, friends, and loved ones.
• Do you experience such richness in your daily life? In today's hectic society, it's essential to consciously take moments to heal ourselves.
• The spirit of "wa（Japanese tradition)" enriches our lives and teaches us valuable lessons we might be missing.
• Japan possesses numerous unique cultural elements that provide solace.
• The tea ceremony, perfected in the late 16th century and handed down through generations, is a prime example.
• With its detailed etiquette and gestures, each action embodies the spirit of hospitality and consideration for others.

To integrate this into daily life, we aimed to create a modern tea ceremony box that people would cherish in any setting. After numerous trials, "tateru" was born.

At nana89, we aspire to offer you the essence of "Japan" that you'll want to keep by your side and carry with you.

Rediscover [Genmaicha] as a non-alcoholic complement to food, using organically grown [Yamada Nishiki].
Both make use of the power of the land, selecting the finest ingredients grown organically or naturally, and using only low-temperature water for extraction to bring out an unprecedented aroma and flavor.

Commitment to Products
Non-alcoholic pairings to enjoy with food

Using organically grown [Yamada Nishiki] from Hyogo Prefecture, this non-alcoholic drink has a taste that overturns the conventional image of Genmaicha, and was developed so that it can be enjoyed as a pairing with food even in situations where alcohol is not consumed.

Using the finest ingredients grown without the use of pesticides and chemical fertilizers, it is designed to be best balanced with mizudashi, which is easy to drink during meals.
As a [mizudashi only] drink, it does not cut too much into the flavor of the food by reducing the extraction of bitterness and astringency, while the aroma and flavor of the fragrant rice bridges the gap with the food, especially Japanese food.

Enjoy without getting drunk.

Rice connects the new value of Genmaicha tea pairing.
Founded in 1751. Matashiro Yasufuku Shoten, a sake brewer in Nada, offers a new value of tea pairing.

SENREI Inc. is a tea startup that has inherited a 300-year-old tea plantation in Kamikawa-cho, Hyogo Prefecture.

Kamikawa's pure water, the abundant blessings of the mountains, and the famous tea that has been carefully preserved for 300 years. We work hard to produce tea with the help of the mountains and rivers that have been there since ancient times and our predecessors who have carefully nurtured them until today.

Commitment to Our Products:
We do not "create" the taste of tea, but "bring it out." We deliver the ever-changing taste of the mountains and rivers as it is. From morning to night, from spring to summer, the tea fields are in constant flux.

In contrast, most of the food and beverages that pass down our throats today are fixed, as if time has stopped. The taste, the aroma, the shape. In the past, we would have perceived the delicate gradation of flavors as if we were admiring the four seasons.

The existence of "ma-awai," which we have almost forgotten. To express that we are between mountains and rivers, heaven and earth, the past and the future. This is the product and identity of SENREI Inc.

No two teas taste the same, there are always changes, and you can feel minute transitions. What we offer is not a tea, but an experience to perceive the changing state.

Our company is a 400 year old tea business. I am the fourth generation. We have been cultivating tea without using pesticides for about half a century. In 2024, we received the Fujinokuni SDGs certification from Shizuoka Prefecture. Since several years ago, we have been cultivating mainly with organic fertilizers made from food loss by adopting the "ochiba" (fallen leaves) farming method. It is an environmentally friendly natural cycle and sustainable resource energy. Our main business is Japanese tea, herb tea (sweet tea and kuromoji), black tea, and dried shiitake mushrooms (sliced). We sell to domestic trading companies, farmers' markets, and websites, and overseas to Singapore, France, Uzbekistan, and Brunei. In the future, we would like to introduce international certification, yuzu, and bergamot as part of our business.

Commitment to our products
We have been cultivating yuzu without the use of pesticides for about half a century. In 2024, we received the Fujinokuni SDGs certification from Shizuoka Prefecture. We have adopted the "ochiba" farming method for several years now, and cultivation is managed mainly with organic fertilizers made from food loss. The farm is also managed with an electric fence to prevent damage by birds and animals. The natural cycle is environmentally friendly and sustainable resource energy. We are also developing products using natural Kuromoji trees that grow wild in mountainous areas and products using sweet tea. (yuzu, lemon, ginger, ginger tea, etc.). In the future, we would like to develop products using bergamot to increase our company's product line.