Collection: Asatokaori

Japanese traditions and spirits handed down from long ago are at the forefront of eco-living.

Wear it on your skin and shield yourself [clothing]. Food that nurtures a healthy body. Housing that lets us live with peace of mind. Friends who assist and share. Let's delve into the "old way of life" and reconsider the present. I believe we can still embrace this way of living.

What is kind to people is also kind to the earth, a way of life with circulation people around us will also find happiness.

Commitment to Our Products:
Our fundamental principle is to create and offer products made with heartfelt dedication and designed to circulate. It may take some time, but we hope that when you hold our products, you can sense the warmth of the many women involved in the crafting process.

May you embark on a warm life, feeling the thoughts of the earth nurturing the fiber, the women spinning the fabric, those producing and selling it, the people sewing, and those involved in each step. May this be the beginning of warmth and a ''here and now'' life.

Bad things are contagious, but so are good things.
If good things truly circulate, the earth and its people can all maintain their strength.