Collection: Fuwa Market
[Japanese traditions are brought to everyday life around the world in a pop and cute way.]
Japanese patterns and techniques are redesigned to fit modern life. We deliver "Japanese design you will want to use every day" by adding a playful touch to colors and shapes while respecting the handiwork of craftsmen.
Commitment to Our Products
Fuwa Market is a new brand that will be born in 2025.
When we talk about "Japan" overseas, we tend to focus on things like ninja, kabuki, and anime, but there is a more modern, cute, and sophisticated beauty in our everyday Japan.
With the hope of conveying this "true Japanese cuteness" to the world, we are introducing "new forms of harmony" that connect the traditional with the modern and add color and fun to daily life.
The company is operated by Kazewa Company, Ltd. The company also has an actual store in Himeji City, Hyogo Prefecture.
In creating their products, they work with textile designers to reconstruct traditional patterns such as plum blossoms, ginkgo trees, and seigaiha (blue ocean waves) into pop and modern color schemes. In addition, the company incorporates Japanese handicrafts such as yuzen washi paper from Kyoto and hand printing at cloth dyeing factories to create items that can be easily incorporated into daily life, unlike expensive handicrafts.
We value the "wishes and prayers" contained in auspicious patterns, and deliver goods that are craft-like, but can be enjoyed casually.
39 products
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noies
noiesWe pursue the creation of products slowly, without being carried away by the rapidly changing times.
[We pursue the spirit of "making things that we would want to own," [basic products that casually incorporate the latest fashions].
[Things that will be handed down to the future.]
We enjoy the changes in expression that occur slowly and over time.
There is the study that has been accumulated day by day through years of experience and ingenuity.
Each product has its own expression, including differences in color and texture due to individual differences, the skills of each craftsman, and the environment at the time.Commitment to Products
What is the name of the brand "noies"?
The initials of the members [n-o-i],
ties", meaning "connection" and "bond".Our assets are our connections with reliable factories that control and manage our quality, and with craftsmen who provide us with the best technology.
Our ties with craftsmen who provide the best technology, with people from various countries, and with our customers,
Our brand name was created from our desire to cherish all these connections.Just as our past connections have made us who we are, we will continue to build "connections" and "bonds" with everyone we connect with from now on,
This will become a new asset for us in the future. -
YUKI
YUKIYUKI is a domestic brand that focuses on women's wear, offering a range of items, including kids' items, the iconic SMILE TOTOE, and occasionally whimsical creations.
"Kirei" translates to "beautiful" without excess or pretense. We aspire to enrich people's hearts and minds through what they wear, emphasizing the balance between meticulous craftsmanship at each site and free-spirited design. The brand name [YUKI] was chosen on a snowy day.
In addition to our seasonal collections, YUKI is proud to produce uniforms for establishments such as Himie, Afterhours, &SUGAR, Joki coffee, Bakery Mimi, and more.
Commitment to Our Products:
Founded in 2005AW, YUKI remains dedicated to producing not only seasonal collections but also uniforms for various establishments, ensuring a blend of craftsmanship and innovative design. -
Jacquard Works
Jacquard WorksThe rich expression of each thread woven into the fabric, unique to Jacquard weaving, is maintained in the texture and feel of the unevenness of the fabric.
We carefully create products that can be used in daily life, one by one, while being conscious of sustainability, emphasizing the uneven feel and texture of the fabric.
Commitment to Our Products:- Jacquard Works was born in 2022 as a factory brand of SUSAI, a Jacquard weaving company established in 1906.
- Cherishing the limited resources of the earth, we work towards the realization of a sustainable society, one step at a time.
- We hope to propose products that can be used for a long time while blending effortlessly into daily life.
- In addition, we will actively incorporate the following materials into our products to conserve limited resources.
- Fabrics that have been preserved as part of our original archive.
- Materials using recycled fibers made from collected plastic bottles, etc.
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