Collection: iOstudio

SUIMU is a hair accessory brand that showcases unique and original textiles with a sense of transparency and floating. These textiles are created through free-motion embroidery on organdie fabric.

Commitment to Products:
SUIMU's manufacturing process begins with free-motion embroidery of patterns on cut fabrics, done by stepping on a sewing machine. The absence of a set design pattern allows for free-motion embroidery according to rules determined by the designer, resulting in distinctive, handcrafted patterns that go beyond machine-produced designs.

We aim to provide comfort for women facing the challenges of raising their children. Our desire is for them to experience joy and refreshment in their daily lives by wearing matching items crafted from coordinating fabrics with their babies. We aspire to transform ordinary days into "hare-break" days turning each day into a moment of joy, laughter, and connection with mothers.

Commitment to Our Products:
Aizu cotton, a fabric that has enriched the lives of mothers and their babies for 400 years, is at the heart of our commitment. Crafted with wisdom to be comfortably worn throughout all seasons, Aizu cotton adapts to the unique climate of Aizu, characterized by hot summers and cold winters.

The thicker yarns and fluffy weave of Aizu cotton provide warmth, excellent moisture absorption, and quick drying. Its ability to absorb drool and sweat, coupled with easy washing and fast drying, makes it an ideal choice for both babies and mothers.

Weaving Aizu cotton is a time-consuming process that requires considerable effort. Despite changes in lifestyle reducing demand and leaving only three weaving companies, Aizu cotton is still woven on looms that have been in use for over 100 years.

Every item in "Haha to Hare no Hi wa Ha no Hanashi" is crafted from Aizu Cotton, intending to weave Aizu Cotton into the fabric of baby's and mother's lives over time. Created by mothers raising children using this traditional craft, we hope that wearing matching items in your daily life, even amid the challenges of child-rearing, will transform your ordinary day into one filled with happiness and joy.