Collection: the150

"DAY TRACTION" is a lifestyle brand founded in 2014 to design a fresh every day.

With the coexistence of elation and universality as its identity, the brand proposes simple and unique original goods.

Committed to a consistent, made-in-Japan approach to improve the quality and materials of their products, the principle is to produce items in a controlled manner.

We started indigo-dyed leather production 10 years ago with the desire to "create uniquely Japanese leather”.

Our products are carefully hand-dyed and sewn by craftsmen using natural dyes.

Adding Color to Your Life from Your Feet

We aim to create footwear that captures the beauty of everyday life.

At FRONTIER, we are a manufacturer involved in planning, designing, importing, and selling footwear with the concept of “Adding Color to Your Life from Your Feet.”

Our vision is to be the company that brings happiness to people around the world through their choice of footwear.

To enhance your daily life with comfort and richness, we infuse color into your life from your feet.

We genuinely ponder what “the joy of living” means and continuously embrace challenges.