Collection: Misuzu

YUKI is a domestic brand that focuses on women's wear, offering a range of items, including kids' items, the iconic SMILE TOTOE, and occasionally whimsical creations.

"Kirei" translates to "beautiful" without excess or pretense. We aspire to enrich people's hearts and minds through what they wear, emphasizing the balance between meticulous craftsmanship at each site and free-spirited design. The brand name [YUKI] was chosen on a snowy day.

In addition to our seasonal collections, YUKI is proud to produce uniforms for establishments such as Himie, Afterhours, &SUGAR, Joki coffee, Bakery Mimi, and more.

Commitment to Our Products:
Founded in 2005AW, YUKI remains dedicated to producing not only seasonal collections but also uniforms for various establishments, ensuring a blend of craftsmanship and innovative design.

We create products based on the theme of lifestyle.

Our Commitment to Products:
We design products that can be coordinated by the whole family. Overflowing with excitement, we offer items that can be coordinated by the entire family.

[A bag that is always with you, and once you use it, you will never want to part with it.]

Commitment to our products

Each item is carefully handmade with high quality domestic Kurashiki canvas.
Simple and unique.
Light and strong, you will want to use it every day.

Lightweight and durable, you will want to use it every day.

We produce and sell adult cute canvas bags that can be used every day for children's school, commuting, office, work, practice, lunch with mothers, hospital visits, shopping, walking, etc. These bags are sturdy, lightweight, and stand on their own.

You can choose from 100 colors in a variety of sizes! You can easily place an order for a semi-custom bag.
[We will carefully make your original bag one by one by hand.

We create something out of things that are going to be thrown away. And, to give new shape to things with the least amount of energy possible. We are conscious of sustainability and kind to the earth and its people.

Commitment to Our Products:

• Bicycle tubes inspired us to start making products because we wanted to incorporate something cool into fashion that no one else had.
• Incorporating the inorganic quality of a standard shape into your life that you will never get tired of.
• A water-repellent finish that is durable easy to care for and suitable for cycling and outdoor activities.

Black, a synonym for luxury that is easy to incorporate into fashion. It is an eternally popular color that can be used for mode, casual, and business by both men and women.