Collection: yuzukinari

Secrecy was named after the mystery that has guided us to the present day, despite various circumstances, with the hope of offering products that will inspire wonder and enjoyment through Secrecy products.

Commitment to our products:
Secrecy is an original brand born in Sendai City.
We primarily develop, manufacture, and sell leather products.

Additionally, we have partnered with a factory in Bangladesh to contribute to Bangladeshi society.

We create products based on the theme of lifestyle.

Our Commitment to Products:
We design products that can be coordinated by the whole family. Overflowing with excitement, we offer items that can be coordinated by the entire family.

We pursue the creation of products slowly, without being carried away by the rapidly changing times.
[We pursue the spirit of "making things that we would want to own," [basic products that casually incorporate the latest fashions].
[Things that will be handed down to the future.]
We enjoy the changes in expression that occur slowly and over time.
There is the study that has been accumulated day by day through years of experience and ingenuity.
Each product has its own expression, including differences in color and texture due to individual differences, the skills of each craftsman, and the environment at the time.

Commitment to Products
What is the name of the brand "noies"?
The initials of the members [n-o-i],
ties", meaning "connection" and "bond".

Our assets are our connections with reliable factories that control and manage our quality, and with craftsmen who provide us with the best technology.
Our ties with craftsmen who provide the best technology, with people from various countries, and with our customers,
Our brand name was created from our desire to cherish all these connections.

Just as our past connections have made us who we are, we will continue to build "connections" and "bonds" with everyone we connect with from now on,
This will become a new asset for us in the future.

Mefelia is a general merchandise store focusing on bags for women.
We mainly deal in bags with Indian embroidered ribbons,
[Our concept is "to color your everyday life brightly, happily, and colorfully,
We deliver lovely and lovely goods for adults.

Commitment to our products
Our staff, who love handmade goods and bags, are particular about the items that they "want now".