Collection: Coco and K

LAFIEL proposes a fulfilling lifestyle with the keyword "comfortable."

Life is pleasant!

One for all, all for one.

We share the prosperity and abundance created through our business activities with everyone involved with LAFIEL. Together, we will grow and contribute to society.

Commitment to Our Products:
LAFIEL is a term coined from the imagery of a rice field. If we liken a rice field to life or a company, it signifies that our daily life and business activities involve planting seedlings and nurturing rice.

We pursue the creation of products slowly, without being carried away by the rapidly changing times.
[We pursue the spirit of "making things that we would want to own," [basic products that casually incorporate the latest fashions].
[Things that will be handed down to the future.]
We enjoy the changes in expression that occur slowly and over time.
There is the study that has been accumulated day by day through years of experience and ingenuity.
Each product has its own expression, including differences in color and texture due to individual differences, the skills of each craftsman, and the environment at the time.

Commitment to Products
What is the name of the brand "noies"?
The initials of the members [n-o-i],
ties", meaning "connection" and "bond".

Our assets are our connections with reliable factories that control and manage our quality, and with craftsmen who provide us with the best technology.
Our ties with craftsmen who provide the best technology, with people from various countries, and with our customers,
Our brand name was created from our desire to cherish all these connections.

Just as our past connections have made us who we are, we will continue to build "connections" and "bonds" with everyone we connect with from now on,
This will become a new asset for us in the future.

We create products based on the theme of lifestyle.

Our Commitment to Products:
We design products that can be coordinated by the whole family. Overflowing with excitement, we offer items that can be coordinated by the entire family.

We deliver originally designed products that make you smile when you see them, so that every day is filled with "more smiles".

Commitment to our products
Nice to meet you, I am SMILER.
We provide originally designed products that make you smile when you see them, so that your everyday life will be filled with "more smiles".
With the concept of "unique and fun appearance + outstanding functionality + animal protection", we will continue to create more and more "smiles" in the future.

All of our products are designed by designers from Thailand, the land of smiles, and we are doing our best every day to make people in Thailand, Japan, and all over the world smile more with SMILER products.
We look forward to working with you.