Collection: THE LETTER PRESS

This is for overseas stores. For stores in Japan, please contact us directly.
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The brand name "pokefasu" is a misspelling of "poker face.
Therefore, we make products that are not cool but funny.
Fake goods are circulating mainly overseas, but we are the only store in the world that handles genuine goods.
All products purchased from other stores are counterfeit. Please be careful.

Commitment to our products
POKEFUSS has collaborated with famous brands and artists, and has been active in various fields such as organizers, gacha-gacha, LINE stamps, etc. The brand has been frequently talked about on SNS, and has many fans not only in Japan but also overseas.
Despite the goofy appearance of their products, they are made with great attention to detail. Each piece is delicately crafted with different types of threads, color combinations, and sewing methods to give it texture and a three-dimensional feel.
Please take a moment to appreciate the genuine embroidery techniques, which are nothing like fake products.

I've Never Seen Such Cute Jewelry in Japan!

MEXICO "SÁNCHEZ JAPÓN Origin Story

Three sisters run their jewelry stores on the main street of Guadalajara, the second-largest city in the United Mexican States. SÁNCHEZ JAPÓN is the only official brand in Japan, authorized by Flora María, GABRIELA SÁNCHEZ, and CITLALI JOYAS.

Commitment to Our Products:
The United Mexican States is a foreign country approximately 10,000 km away from Japan. In 2014, I visited for the first time, and my vague impression of "danger" was overturned. Instead, I discovered a country brimming with colorful and warm handcrafts.

The jewelry created by the three Sanchez sisters involves meticulous craftsmanship, combining Mexican silver, boasting the world's largest production, with expressive natural stones.

Each piece is handcrafted, giving birth to SÁNCHEZ JAPÓN.

We carefully craft tie-tack pin brooches one by one using the technique of haute couture embroidery.

Commitment to Our Products:
We design and produce our items using Swarovski crystals, beads, and sequins. After graduating from the Luneville Embroidery School in France, I furthered my skills under Victoria Darloti, the recipient of the French Order of the Best Craftsman in Haute Couture Embroidery. Before returning to Japan, I worked as a stager at an haute couture embroidery maison.

Wear it, make it, enjoy it.
Haute couture accessories that the wearer can assemble.
The accessories can be reconfigured, much like playing with blocks.

Commitment to our products:

• We aim to create a world where wearers can bring their ideas to life and derive pleasure from fashion in a familiar manner.
• We strive to foster a world where people can derive more joy from fashion and feel a closer connection to it.
• Our goal is to reduce the wastage of time, money, and energy on clothes that degrade or go out of style and end up being discarded.
• The clothes are crafted without sewing; they are assembled by inserting prongs into holes, similar to attaching and detaching buttons.
• The process is simple yet robust enough for the garment to be assembled and worn.

Due to its seamless nature, the garment can be easily disassembled and reassembled. When a different shape is desired, it can be easily remade by reassembling it. If certain parts deteriorate, only those parts need to be replaced.

This represents a new form of ethical fashion, incorporating the concept of "joints" from Japanese wooden architecture into fashion. It enables individuals to enjoy a single item for an extended period, promoting the thoughtful care of possessions.