Collection: FURUTA

Without sight or touch; an "indispensable presence" even if you don't usually notice it. We create clothes with all my heart that people can become attached to.

Commitment to Products:

• In a world overflowing with fast fashion, the textile and apparel industry is facing various human rights and environmental issues stemming from the production of global resources and fast fashion on the other side of "low-cost clothes." I always believe that I don't need that many clothes.
• Our high-quality, affectionate fashion continues to pursue the creation of new value and integrates into a sophisticated, high-quality lifestyle.
• This is based on the worldview of slow fashion.
• "Choose the right clothes, be smart and creative, enjoy it your way, and wear it for a long time," is synonymous with the former.

A new brand emerged in September 2021 from a dyeing factory specializing in cut-and-sew products in Gifu Prefecture.

We provide products imbued with a sense of tranquility, crafted from materials dyed with vegetation from the Kiso River.

"Vegetable dyeing" is an eco-friendly dyeing method that extracts dyes from natural plants, resulting in natural and soothing colors.

We are developing products that emphasize environmentally conscious materials, including organic cotton and recycled polyester like Teru.

We offer one-piece dresses that embody the pursuit of sophisticated femininity and feature designs that add a touch of style.

Commitment to products:

• Made in Japan in small lots, we are dedicated to maintaining high quality.

• Our designs are timeless, growing with age, and suitable for long-term wear.

ECRU: French for "raw, unbleached, unprocessed."

Other connotations include "in a natural, honest manner."

The name comes from the desire to create clothes with an honest feeling, always remaining authentic and natural.

Also, "raw" implies that it can be any color from now on.

I hope to suggest one that allows everyone to express their unique color.

Commitment to Products:

• Focusing on the integration of fabric, form, and detail, we pursue a design that brings out the most attractiveness of clothes.
• Here's an effortless, special piece that will help you stay natural.