With the concept of "sustainable living through products that evoke attachment," we strive to craft interior items that inspire a lasting connection.

Our goal is to create intellectually engaging products with comfortable forms, pleasing textures, and amusing features, enhancing your living space with items you'll cherish for a lifetime.

Commitment to Our Products:

• Mitsuhiro Ohata, engaged in interior design, illustration, and various home renovations, designs and produces the product brand "New Days Factory."
• Our objective is to generate ideas and products fostering "new lifestyles," breaking free from conventional interior design constraints.

We aspire for our products, such as the "Trash Can Chimney as Interior" and "Hand Crafted Lampshade," to transcend their typical utility, seamlessly fitting into people's lives and enduring the test of time, garnering long-lasting affection. By doing so, we believe our contributions can foster a more sustainable and recyclable society.

In consideration of the global environment, we predominantly utilize "aluminum," renowned for its recycling efficiency and minimal environmental impact. We incorporate lightweight and durable materials like FRP to minimize energy consumption in logistics. Crucially, our focus lies on designing forms that evoke attachment, ensuring prolonged use.

Drawing inspiration from the nostalgic yet sleek designs of the mid-century (70's) era, coupled with a fascination for outer space, we gravitate toward industrial and retro-futuristic designs, forming the backbone of our creative process.