The heat, light, and fragrance of a bonfire and the energy they create for people.
We believe that time spent facing the fire can bring to the mind and body the energy needed by today's modern people.
We are developing products that make that time comfortable, easy, and enjoyable for everyone.
*Ikoiru is a Kyoto word that refers to the state of charcoal turning red (complete combustion).
Commitment to Our Products
Commitment to our products
1. Enjoyment of making
We packed 8 kinds of whole spices and tea leaves necessary to make authentic chai.
The first time you make chai, follow the recipe; the second time, use your own favorite spice blend.
Crushing the spices on the spot, boiling them in milk, and aromatizing them over a campfire are the best spices.
2. Aromatic sensation
Because you crush the spices yourself just before boiling, the spice aroma you experience when you drink it is much better. To keep the quality of the spices intact even when taken outdoors, the package is made of light- and moisture-shielding aluminum vapor deposited film. The tea leaves are Assam CTC from Brook Bond.
3. Easy to clean up
By using the included tea bags, spices and tea leaves do not stick to the pot, making outdoor cleanup a breeze. The pot can also be easily washed away.
About the packaging
The package has a silly story on it. The content is a funny story about the development of the product. Whether it is a true story or a fiction, we leave it to your imagination. We hope you will enjoy a little emotional fluttering during your moment of rest and relaxation.
Background of development
Many recipes for cooking and coffee to be enjoyed over a campfire have already been proposed in the market, but there are not many products that can be enjoyed while taking time to enjoy a campfire. In addition, there are few tea-related products that can be enjoyed outdoors compared to coffee, so we thought this product would be ideal as a beverage to produce a special time at camp. However, after much deliberation, we developed a chai kit to make the extraordinary outdoor time even more special, something that can be enjoyed while facing the campfire. The key points are that you can enjoy the rich aroma of the spices as you crush the whole spices yourself before boiling, and that the included tea bags can be used for boiling, making cleanup easy. In the future, we plan to develop a caffeine-free product that can be enjoyed at night during bonfire scenes.
Chai by Bonfire Development Story (PR TIMES STORY): https://prtimes.jp/story/detail/xWgjkOf13wx