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senrei

Hojicha Black Lettering 10 items (Retail)

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Set
style
Size & Weight

Contents:
40g leaf, 8 tea bags 3g x 8 packets, 1 tea bag 3g x 1 packet

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    We combined hojicha with the Kuromoji tree that grows wild in our tea garden. Kuromoji is a slender tree of the Camphoraceae family, but in the world of tea, it is famous as a high-grade toothpick for serving sweets.

    It emits a sweet aroma. In the tea ceremony, it is customary to take the toothpicks home with you, but before it became customary, I think people simply wanted to take them home because they smell so good all the time.

    I heard that it grows as an undergrowth of Japanese cedar and Japanese cypress, and it grows abundantly in our tea garden. We take its branches, dry them, and combine them with hojicha to create this flavored tea.

    We still have a lot of kuromoji in terms of sales and harvest, but if it becomes too popular, it is inevitable that this flavored tea will become a limited-quantity product!

    SENREI

    SENREI Inc. is a tea startup that has inherited a 300-year-old tea plantation in Kamikawa-cho, Hyogo Prefecture.

    Kamikawa's pure water, the abundant blessings of the mountains, and the famous tea that has been carefully preserved for 300 years. We work hard to produce tea with the help of the mountains and rivers that have been there since ancient times and our predecessors who have carefully nurtured them until today.

    Commitment to Our Products:
    We do not "create" the taste of tea, but "bring it out." We deliver the ever-changing taste of the mountains and rivers as it is. From morning to night, from spring to summer, the tea fields are in constant flux.

    In contrast, most of the food and beverages that pass down our throats today are fixed, as if time has stopped. The taste, the aroma, the shape. In the past, we would have perceived the delicate gradation of flavors as if we were admiring the four seasons.

    The existence of "ma-awai," which we have almost forgotten. To express that we are between mountains and rivers, heaven and earth, the past and the future. This is the product and identity of SENREI Inc.

    No two teas taste the same, there are always changes, and you can feel minute transitions. What we offer is not a tea, but an experience to perceive the changing state.