Collection: Shiroitani Koubou

With the concept of accessories that you want to give as gifts, I create items that I would be delighted to receive and that I would want to share with others.

Commitment to Our Products:
I am driven by the desire to craft original products that are uniquely Willija's. My focus centers on designs predominantly infused with the beauty of flowers, aptly named "Hana-Sai Resin". These creations allow you to appreciate the transparency of the resin and the natural colors of the materials. I take joy in offering special works that are both simple and possess a distinctive sense of individuality.

Even if you become an adult, don't forget "Asobi Gokoro"
Whisker pad with kitty mark.

We specialize in beads and embroidery works.

Commitment to Our Products:
Handmade embroidery accessories.
We put our heart and soul into every piece we create.

Grew up with parents who owned a jewelry store,
She started her own brand in 2018.

The concept is [connection].
By connecting with people,
Many possibilities take shape and enrich our lives
and enrich your life.

The geometrical design, which evokes a somewhat Japanese appearance, and the
geometric design, and
minimalist fusion of materials of natural origin.
and minimalist fusions of materials of natural origin.

The simple yet interesting beauty of our jewelry is brought out,
and sophisticated jewelry that blends in with the wearer's personality at any age.
and sophisticated jewelry that blends in with the wearer's personality.

Commitment to our products
Jewelry is a luxury item and may not be indispensable in life. However, it enriches our mind.
You don't need to have a lot of jewelry. We want to wear jewelry that we have been attracted to once we encounter it, as if it were a talisman.

If it breaks, you can repair it or polish it, and if you get tired of it, you can make a little modification and make it into a new piece of jewelry again.
[Susui" is a word coined from my father's name.

I hope to deliver jewelry that will inherit precious things and thoughts from loved ones, change shape and form like water, and always be there for those who wear it.

© susui

We transport the beauty of Japanese culture from Kyoto, the ancient capital of Japan, to the modern age. We aim to deliver HAPPY to everyone with the concept of "Stylish, Convenient, and Good Luck"!

Commitment to Our Products:
The material we use is mizuhiki, a traditional Japanese cultural material. We create and offer accessories infused with positive sentiments such as "good luck", warding off bad luck, and health and longevity. Mizuhiki has been utilized since ancient times as a gift to foster connections and ward off misfortune.

We recommend it as a thoughtful gift for a loved one or as a personal good luck charm. Mizuhiki is exceptionally lightweight, ensuring ease of wear. Its simple and cute design makes it suitable not only for special occasions but also for everyday use.

Each piece is meticulously crafted one by one with heartfelt dedication, aiming to bring a beautiful smile to the customer who receives it.