Collection: CHIPS

Into a world of colors where no two are alike

Colors change with time [lacquer ware like a plant].

[YUIYU is a brand of interior goods that combines the 450-year history of Yamanaka lacquerware with a floral designer's perspective. The unprecedented coloring of lacquerware and plant-inspired shapes add color to your life in a high-quality way.

Commitment to our products
Lacquerware that looks like a plant" was conceived by a floral designer.
The model for this lacquerware was an organic shape like a plant. The wood of Yamana Lacquerware, which is known as the best in Japan, the technique of rokuro-hiki (turning on a wheel), and the technique of nuki-urushi (wiping) lacquerware have created a product with a strong sense of presence.
As it ages, it slowly becomes more colorful, like a flower opening its buds.

As a vessel, as interior decoration, or as miscellaneous goods. It is a free lacquerware that does not fit into any one category. By adding a floral designer's perspective to the traditional craft of Yamanaka-nuri, we have expressed flower-like curves, delicate stripes, and the budding of bulbs.

● Spotlight on the craftsmen who support behind the rim.
[YUIYU] products are the work of many people who are not visible to the public, such as those who grind the wheel, refine the lacquer, apply the undercoat, and wipe off the lacquer. Although Yamanaka Lacquerware's craftsmen work under a division of labor, they communicate with each other and have always been flexible in their approach to paving the way for the future. We are committed to passing on such new sensibilities to the next generation. By highlighting the people involved in these processes, we aimed to create a timeless traditional craft that will be loved by all generations.

A woodworking studio with the concept of "beautifully timeless daily necessities".

Commitment to Our Products:

• We are always searching for the best manufacturing process by sincerely dealing with modern materials, techniques, and historical backgrounds, mainly using domestically produced lumber.

We handcraft sake cups and other vessels that make drinking more enjoyable, one by one.

Commitment to Our Products:

• I started the pottery shop because I love to create vessels.
• All of our products are handmade, so they are one-of-a-kind.
• We believe that you should use our vessels. In addition to selling tableware, we also serve sake at our actual store.
• You can also use the vessels you are interested in and enjoy drinking with them at our drinking vessels shop, which can be used as a reference for selecting vessels.
• We carefully create dishes one by one that make drinking alcohol, as well as serving food and snacks, more enjoyable. We hope you will be interested in our products.

We plan sundries that are "helpful" and "useful" to the materials, the producers, the design, the stores that carry them, and the customers who like and use them.

Commitment to our products:

• Instrumental Meaning: Vocal-less, helpful, useful.
• In planning a product, it is essential to consider the material, the producer, the design, the store that will carry it, and the customer who will like and use it.
• I felt that this feeling was similar to instrumental music.
• The name of our company comes from the image of all the parts complementing the other parts.
• We will incorporate our interests in music, culture, fashion, and other things we have observed in Japan and abroad into our product planning and create goods that will bring joy to our customers, aiming to be a "helpful" and "useful" company.