Collection: Feifei Xu

A future where everyone can enjoy first-class diamonds every day.

We want to create a "future of everyday life" in which people can enjoy first-class diamond jewelry through lab-grown diamonds, which are environmentally friendly and have less economic burden, going beyond the "conventional" idea that the more expensive a natural diamond is, the more beautiful it is. We aim to create an everyday life that many people can afford.

Commitment to our products
[The highest quality]
Challenge to the fixed concept of diamond = natural > artificial quality.
We offer 3EX VS2 up G up.
For example, a 1 carat natural diamond costs over 800,000 yen, but we offer it for less than 1/3 of that at 200,000~250,000 yen.

[Price Transparency]
By eliminating the labor costs of store staff and intermediate costs as much as possible, we are able to achieve a transparent and affordable price range.

Our services
Transparent price range Lab-grown diamonds directly from the production factory
Online stores Factory direct shipment reduces intermediate costs

[Short delivery time]
Semi-custom orders are available in 3 weeks~1 month.
We can provide you with immediate chat service and consultation because of our online shop. >We provide a quick and easy customer service experience by using videos and photos to chat with customers in the comfort of their own home or whenever they want to talk.

If you are in a hurry to prepare for the proposal, our staff will do their best to assist you. For example, we will work with you to plan your big event so that you don't miss out by lending you a special ring and samples of the proposal.

At INO, we create jewelry based on the concept of "aging together with the owner's body over time."

Commitment to our products:

• INO opened in Nasushiobara City (formerly Kuroiso), Tochigi Prefecture, as a jewelry store with its workshop.
• We craft jewelry using pearls and diamonds in a serene residential area.
• Our collection includes regular jewelry, one-of-a-kind pieces, and bridal jewelry, all available for viewing at any time.
• Our pieces are not just to be worn carefully, but to be cherished and worn with care, as we meticulously select our materials.
• We aim to create jewelry suitable for all occasions—wear it daily and appreciate how it evolves.

Additionally, we offer repair services for your jewelry when needed.

Unisex Accessories Brand

Commitment to Our Products:
All products are crafted by Kose Isobe herself.

We offer Original Recycled Silver Jewelry with the concept of "simple but eye-catching ethical jewelry".

Commitment to our products:

• Our earth, nature, and resources must be cherished now and in the future. Gold and silver are materials that can be recycled forever without degradation of quality.
• At Soror, all jewelry is carefully handcrafted using 100% recycled resources (gold, silver, and brass) with the idea of "ethical jewelry in harmony with nature.