"and ethical" was born in Ueda City, Nagano Prefecture, as a lifestyle brand aiming for an ethical society.
We are committed to producing products in Japan that are friendly to both the earth and people, delivering a sustainable and prosperous life.
Commitment to products:
1 product
Introducing our brand specializing in Arita-yaki porcelain, a quintessential Japanese ceramic.
We employ a distinctive manufacturing process to impart a textured, cloth-like appearance to our porcelain.
Explore our collection of original porcelain, designed to capture the texture and gentle touch reminiscent of cloth.
We craft products using apple trees, which are rare globally.We handle everything in-house, from logging to sawing and processing.
Commitment to Products:
The nature and traditions of Okinawa. I
create works based on images of Okinawa, such as the ocean, a quiet morning beach, the plants of Yanbaru, and the coral that grows in the clear sea.
We provide high-quality, safe, and reliable Japanese pet care products that make excellent gifts.Commitment to our Products:Each product is meticulously crafted at a well-established Arita-yaki pottery kiln with a 200-year tradition. Aritayaki pet dishware is renowned for its smooth texture and strength achieved through firing at a high temperature of 1,300 degrees Celsius. Stains on them can be easily removed, ensuring their utility as pet dishware for many years.
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