Collection: Niftycolors

"Beauty & Habit" is an apparel brand offering clean and casual items designed for easy integration into everyday fashion, seamlessly blending into your lifestyle.

Commitment to Products:

• This product is designed with the notion that unisex items featuring high functionality and excellent design can serve individual purposes while seamlessly integrating into the overall product design.

With the brand concept "Part of Your Story,"
INCIPIT has developed a collection that "captivates people's stories."

Commitment to Products:

• "INCIPIT" means "here begins" in Latin. It symbolizes the start of a story, a crucial word to pass it on to future generations.
• The brand name "INCIPIT" embodies the aspiration to create products that endure, much like stories.
• The brand concept, "Part of Your Story," encapsulates the desire to make people's stories compelling.

All the production is done in Japan by craftsmen with great skills.

The brand name, BILLY BUDDUSKY, is inspired by Jack Nicholson's role in the 1973 American film "The Farewell, Winter Seagull", "Dans un coeur esprit PUNK"

PUNK is a spiritual thing.

Pursuing their own identity and never being satisfied with the status quo, they create and destroy themselves repeatedly.

Hogara was created by female employees of a textile company.

"Why don't we make what we want now?"

From that simple idea, a group of women began working in various fields. Because it comes in direct contact with the skin, both the material and the sewing are safe.

I am particular about Japanese-made products.