Collection: DURAM

Utilizing natural materials such as Japanese paper, wool, and silk, we have developed socks with antibacterial, deodorant, quick-drying, and moisture-absorbing/desorbing properties.

Our best-selling product is the "Secret 5-Toe Socks”.

Although these socks appear like ordinary ones, they have a five-fingered design inside.

Give these socks a try, and you'll never go back to regular ones.

"DAY TRACTION" is a lifestyle brand founded in 2014 to design a fresh every day.

With the coexistence of elation and universality as its identity, the brand proposes simple and unique original goods.

Committed to a consistent, made-in-Japan approach to improve the quality and materials of their products, the principle is to produce items in a controlled manner.

Design, planning, production, and sales are all done in-house.

Atelier Kyoto Nishijin manufactures and sells purses, pouches, and bags using Nishijin textiles from Kyoto, designated as traditional Japanese crafts.

A modern revival of traditional craftsmanship, based on the concept of cute everyday Japanese sundries, is recommended for those who want to enjoy Japanese fashion.

Commitment to products:

• All of our products, from planning to production, are made in Japan, showcasing Japanese manufacturing to the world. Because of this, there is not exactly the same product in other brands.
• The uniqueness of our products, with no similar alternatives, is perfect for attracting attention in stores.