Collection: SHIIHA

YURAI is a craft jewelry brand rooted in Japanese traditions, techniques, and local materials.

Commitment to Our Products:

• The brand name YURAI, radiating a dignified presence, signifies the path (YURAI: origin) taken by craftsmen and the creations they have woven and passed down.
• We encourage you to explore your standard of aesthetics by embracing what resonates with your sensibility.

We aim to convey the charms of Gifu Prefecture to more people and instill pride in the locals for its attractions.
With this goal in mind, we initiated our activities in 2016.

Commitment to our products:
Seki-city, where I reside, is a town with a strong tradition of swordsmithing, earning it the moniker "town of cutlery." However, over time, the number of swordsmiths has declined, and young people express sentiments like, "There is nothing in this town but cutlery."

Despite having a world-class tradition, it's becoming increasingly challenging for people to appreciate its splendor. I hope that the young individuals who will lead the next generation will come to love this town even more. Fueled by this sentiment, I took up the shears of this town to create something unique that aligns with the current times.

Since I intended to use a local tool, I selected Mino Japanese paper, a traditional craft from the neighboring town, as the cutting material. Mino Washi, still recognized as an intangible cultural heritage, is a traditional craft representative of Gifu, produced from the clear Nagara River and the rich nature of Gifu Prefecture.

Just by looking at the Mino Washi supple, damage-resistant, delicate, and beautiful, I felt thrilled. However, I had an image of Washi = old-fashioned, I strive to create a new design that overturns the conventional image of Washi and is easy to incorporate into modern life.

The sharpness of Seki's scissors is excellent, allowing them to cut through the daily changes in washi, depending on the humidity and the way the paper is made, to give it the shape I desire. The sharpness of the shears varies from manufacturer to manufacturer. The difference is evident, unlike those produced in other prefectures or inexpensive ones.

Presently, I am endeavoring to create works that enable the viewer to feel the texture of washi even more.

We will deliver works that amplify the charm of Gifu Prefecture.

Accessories that bring out your unique beauty.

What is important to W Slur?

To be straightforward.
To be genuine with our customers and ourselves.
We prioritize maintaining an unwavering core within ourselves.

Comfort:
To provide products that are comfortable and reassuring to wear.
We value what feels comfortable and pleasant to you.

Simplicity:
Simple and basic designs never go out of style.
They possess an enduring beauty that stands the test of time.
We are committed to delivering such simple beauty.
We keep things and ways of thinking simple without unnecessary complications.

Commitment to Our Products:
Accessories that are straightforward, simple, and comfortable for you.
Such accessories are undoubtedly hidden inside you, bringing out your unique, dignified beauty.

At W Slur, we cherish these principles.
We want every one of our customers to discover their unique beauty.
We hope that W Slur's accessories will be an opportunity to bring out that beauty.

We produce and sell accessories that seamlessly blend into your style and the day's scene, making a subtle statement that feels like a natural fit.

Commitment to Our Products:
Our motto is "Simple," and we design our products with the aim that their simplicity shines through, going beyond mere fashion and decoration.

We exclusively use natural materials known for their high durability and resistance to deterioration over time.