Collection: COUPE LE COEUR

Dedicated to craftsmanship utilizing handcrafts from around the world, we plan and produce original apparel and fashion goods.

"Artipur" combines "artisan" in French ("arti") with "flower" in Hindi ("pur"). We offer a wardrobe that cherishes traditional craftwork by artisans from India and around the world. Bright and vibrant colors akin to flowers, along with playful silhouettes and designs, are the keywords guiding our creations.

[TANABANA Apparel / Clothing Goods] - TANABANA, meaning warp and weft, embodies the spirit of fun and playfulness. Crafted using traditional Indian handcrafts and natural materials, TANABANA exudes rustic warmth. Our products are expressive, weaving together warp and weft threads into unique pieces.

[NATIVE WORKS Apparel] - Celebrating the global clothing culture created by people worldwide through traditions of drawing, dyeing, and weaving passed down through generations, NATIVE WORKS strives to revive and convey this fundamental beauty to the modern world. Our designs are inspired by ethnic forms that leverage diverse materials and refined techniques, fostering direct interaction with weavers, dyers, and embroiderers.

NATIVE WORKS is a company producing products through simple handcrafts from various corners of the world under the keyword "By Hands." From India, where traditional handicrafts flourish, to Southeast Asia, West Africa, and North Africa, we collaborate with craftspeople worldwide, understanding their traditions, cultures, and production backgrounds.

In an era of significant change, we aim to convey the value of handicrafts, preserving traditions passed down through generations. As we live in a convenient age, we appreciate the benefits but also cherish the creativity, diversity, and universality beyond national borders.

Conveying the interest and charm of each object's differences and imperfections is our way of highlighting the essential value of humanity.

Commitment to Our Products:
Surrounded by numerous items in our daily lives, only a few become truly cherished possessions. Years of working with objects have taught us that the tenderness of handmade products is a gift worth passing on to future generations.

This tenderness is born from the slow fluctuation of climate, the movement of people's hands, and the changing environment. Exploring the symbiosis between the present age and handicraft, we consider climate change, human hands' movement, the quality of materials, and the meaning of handwork that coexists with nature.

This ongoing exploration forms the core of our commitment to craftsmanship.

handsome handsome handsome handsome handsome handsome handsome handsome handsome handsome handsome handsome handsome handsome handsome handsome handsome handsome handsome handsome handsome handsome handsome fashion fashion fashion fashion fashion fashion fashion

Commitment to our products
[Nau Waleno" means "Only for you" in Hawaiian.
It is a word for those who are important to you.
We wish this word to everyone who visits our store ♡♡♡♡♡♡.

We deliver our products with care and sincerity.

We wish for more confident and radiant women in Japan!
KIT is a brand that empowers women through stylish, high-performance activewear.

KIT's activewear is designed for ease of movement and functionality, with a high level of fit and a harmonious, beautiful color palette.
The simple design and comfortable everyday wear can be worn daily for yoga and exercise, or as it is, as townwear.

Since there is no need to change clothes for exercise, you can easily get into the habit of exercising at any time, making you healthier.
Your body will change, and you will feel more confident in yourself.

Commitment to Our Products

The brand is produced by KIT STORE, which started as a select store for European and American brands in 2017 when there were still few stores in Japan that carried yoga wear and activewear with both design and functionality.

The collection is developed with an understanding of the designs and colors that Japanese people prefer, as well as their commitment to quality and detailing.
The brand's mission is to encourage more women to get into the habit of exercise, so we are committed to providing products at reasonable prices without compromising quality. If the clothes are too expensive, people will not be able to exercise casually.

We receive many comments from customers who wear high-brand wear on a daily basis, such as being surprised at the quality that exceeds the price.

We decide on designs and materials based on the premise that our activewear is simple and comfortable to wear.

With its excellent functionality and design, KITSTORE's products have been provided to many professional magazines such as Yoga Journal, as outfits for famous instructors' books, TV dramas, advertisements, etc. without tie-ups.

Our products are manufactured in China, but we only work with factories that are ethically certified in terms of quality and working environment.

In addition, in September 2023, KITSTORE will launch a lifestyle wear collection [Longlife & Happiness], a collection of casual wear such as T-shirts and sweatshirts to wear to and from the studio or on holidays.

The original print designs inspired by yoga and training will lift your spirits just by wearing them.

In the future, we plan to develop a comprehensive line of accessories such as socks, headbands, and yoga mats.

All Produced in India
Clothes made of natural materials and crafted with beautiful handwork. We deliver warm and unique items carefully spun by human hands. Sustainable fashion.

Commitment to Our Products:
Stylish, playful, and highly original. A brand that shares the sentiments of India.

India is a country that has passed down "cloth" from ancient times to the present. Sticking to traditional methods and connecting living handicrafts to the future, we use the "cloth" inherited from the local area, infusing it with our designs and crafting each piece with care.

Based on Indian natural fabrics such as cotton and silk, our design and craftsmanship reflect the brand's excellent sense of balance between design and craftsmanship a key point that sets us apart.