Collection: BRID

With the concept of "sustainable living through products that evoke attachment," we strive to craft interior items that inspire a lasting connection.

Our goal is to create intellectually engaging products with comfortable forms, pleasing textures, and amusing features, enhancing your living space with items you'll cherish for a lifetime.

Commitment to Our Products:

• Mitsuhiro Ohata, engaged in interior design, illustration, and various home renovations, designs and produces the product brand "New Days Factory."
• Our objective is to generate ideas and products fostering "new lifestyles," breaking free from conventional interior design constraints.

We aspire for our products, such as the "Trash Can Chimney as Interior" and "Hand Crafted Lampshade," to transcend their typical utility, seamlessly fitting into people's lives and enduring the test of time, garnering long-lasting affection. By doing so, we believe our contributions can foster a more sustainable and recyclable society.

In consideration of the global environment, we predominantly utilize "aluminum," renowned for its recycling efficiency and minimal environmental impact. We incorporate lightweight and durable materials like FRP to minimize energy consumption in logistics. Crucially, our focus lies on designing forms that evoke attachment, ensuring prolonged use.

Drawing inspiration from the nostalgic yet sleek designs of the mid-century (70's) era, coupled with a fascination for outer space, we gravitate toward industrial and retro-futuristic designs, forming the backbone of our creative process.

No matter how stylish the furniture is, it is a waste if the lighting is not what it should be.
[Enjoy the light with our original lighting, which was planned based on the concept of "lighting fixtures that you want to install in your home now.

Commitment to our products
We always want to do something about the overly bright lighting in Japan.

"Hikaru Kogin" and "Hikaru Kogin Production Kit" utilize Aomori's Kogin Sashimi patterns.
Kimono upcycled accessories and objects, known as Souzouka, use old kimonos as materials and apply the techniques of Tsumazaiku.

We manufacture and sell modern artworks, accessories, and table lamps that incorporate traditional Japanese techniques.

Commitment to our products:

• Kogin that glows long ago, when farmers were only allowed to wear hemp.
• In the extremely cold winters of Aomori, people began stitching rough hemp, filling in the holes with threads to make their clothes last longer and keep warm as much as possible.
• The Kogin-Sashi table lamp features the pattern (modoko) of Kogin-Sashi, a traditional Aomori handicraft, cut out.
• The shade is made of warm high-quality paper, and the wooden frame is crafted from Aomori hiba. The wooden frame is assembled, and the pattern is hand-cut.

Souzouka Kimonos are filled with many memories, but they now lie in chests, no longer wearable.
SOUZOUKA unravels these kimonos, cuts them into small pieces, and crafts accessories or objects by hand.
Using the technique of tsumazaiku (a traditional Japanese craft of kneading), each flower petal is carefully made by hand.

SOUZOUKA accessories- We have created a collection of Western-style modern designs based on the concept of "handsome elegance," easily matched with everyday clothes and dresses.

The design is characterized by Western-style modern aesthetics, grounded in the concept of "handsome elegance," easily complementing everyday clothing and dresses.