Collection: Niftycolors

"DAY TRACTION" is a lifestyle brand founded in 2014 to design a fresh every day.

With the coexistence of elation and universality as its identity, the brand proposes simple and unique original goods.

Committed to a consistent, made-in-Japan approach to improve the quality and materials of their products, the principle is to produce items in a controlled manner.

Fashion brands confronting the ocean plastic pollution problem.
We create products to address environmental pollution issues, animal protection, food chain concerns, greenhouse gas reduction, and advancements in carbon-neutral initiatives.

The material used is "SEAQUAL FABRIC," recycled polyester made from marine litter through the clean-up program of SEAQUAL INITIATIVE, an environmental protection organization in Spain, Europe, known for its leadership in environmental issues.

Commitment to Products:

• "BATEN" incorporates AGS in the shoulder harness throughout the lineup.
• The AGS suspension function allows the backpack to slide up and down, redefining it as a "lightweight backpack" in a unique way.
• This product may cause pilling due to friction and potential damage such as scratches and tears to the clothes being worn.
• Use with caution. (Knitted fabric, scratchable fabric, etc.)
• AGS (Anti-Gravity-System) U.S. Patent pending 15-502,493

"KONSTELLA" is a versatile toolbox bag designed for seamless and organized storage, as well as convenient carrying and intelligent usage of laptops and tablets, essential tools for modern work.

Our Commitment to Our Products:

• Japanese craftsmanship, down to the finest details.
• Utilizing genuine leather produced in Himeji.
• The leather used in "KONSTELLA" undergoes a meticulous process called "dunning", mastered by craftsmen in Hyogo Prefecture, where leather production has thrived for over 1,000 years, involving more than 20 intricate steps.
• Devoted efforts in each stitch.
• The interior and leather handles of "KONSTELLA" are painstakingly sewn one by one by Japanese craftsmen.