[Japanese traditions are brought to everyday life around the world in a pop and cute way.]
Japanese patterns and techniques are redesigned to fit modern life. We deliver "Japanese design you will want to use every day" by adding a playful touch to colors and shapes while respecting the handiwork of craftsmen.

Commitment to Our Products
Fuwa Market is a new brand that will be born in 2025.
When we talk about "Japan" overseas, we tend to focus on things like ninja, kabuki, and anime, but there is a more modern, cute, and sophisticated beauty in our everyday Japan.
With the hope of conveying this "true Japanese cuteness" to the world, we are introducing "new forms of harmony" that connect the traditional with the modern and add color and fun to daily life.

The company is operated by Kazewa Company, Ltd. The company also has an actual store in Himeji City, Hyogo Prefecture.
In creating their products, they work with textile designers to reconstruct traditional patterns such as plum blossoms, ginkgo trees, and seigaiha (blue ocean waves) into pop and modern color schemes. In addition, the company incorporates Japanese handicrafts such as yuzen washi paper from Kyoto and hand printing at cloth dyeing factories to create items that can be easily incorporated into daily life, unlike expensive handicrafts.
We value the "wishes and prayers" contained in auspicious patterns, and deliver goods that are craft-like, but can be enjoyed casually.