Collection: ohanabag

We pursue the creation of products slowly, without being carried away by the rapidly changing times.
[We pursue the spirit of "making things that we would want to own," [basic products that casually incorporate the latest fashions].
[Things that will be handed down to the future.]
We enjoy the changes in expression that occur slowly and over time.
There is the study that has been accumulated day by day through years of experience and ingenuity.
Each product has its own expression, including differences in color and texture due to individual differences, the skills of each craftsman, and the environment at the time.

Commitment to Products
What is the name of the brand "noies"?
The initials of the members [n-o-i],
ties", meaning "connection" and "bond".

Our assets are our connections with reliable factories that control and manage our quality, and with craftsmen who provide us with the best technology.
Our ties with craftsmen who provide the best technology, with people from various countries, and with our customers,
Our brand name was created from our desire to cherish all these connections.

Just as our past connections have made us who we are, we will continue to build "connections" and "bonds" with everyone we connect with from now on,
This will become a new asset for us in the future.

Secrecy was named after the mystery that has guided us to the present day, despite various circumstances, with the hope of offering products that will inspire wonder and enjoyment through Secrecy products.

Commitment to our products:
Secrecy is an original brand born in Sendai City.
We primarily develop, manufacture, and sell leather products.

Additionally, we have partnered with a factory in Bangladesh to contribute to Bangladeshi society.

YUKI is a domestic brand that focuses on women's wear, offering a range of items, including kids' items, the iconic SMILE TOTOE, and occasionally whimsical creations.

"Kirei" translates to "beautiful" without excess or pretense. We aspire to enrich people's hearts and minds through what they wear, emphasizing the balance between meticulous craftsmanship at each site and free-spirited design. The brand name [YUKI] was chosen on a snowy day.

In addition to our seasonal collections, YUKI is proud to produce uniforms for establishments such as Himie, Afterhours, &SUGAR, Joki coffee, Bakery Mimi, and more.

Commitment to Our Products:
Founded in 2005AW, YUKI remains dedicated to producing not only seasonal collections but also uniforms for various establishments, ensuring a blend of craftsmanship and innovative design.

We change [Kurume Kasuri] into something new and create products that have never been seen before.
We offer one-of-a-kind clothing based on the concept of "only what you need, in the amount you need.

Commitment to our products
[Misuzu is an apparel brand of Kurume Kasuri, a traditional craft that has been woven for over 200 years.
We are working on the development and production of unprecedented products in order to change [Kurume Kasuri] into something new.
We also offer one-of-a-kind clothing, not mass-produced, based on the concept of "only what you need, in the amount you need.
Our 100% cotton fabrics are gentle to the skin and change over time.
Regardless of gender or age, we offer products with a story behind them through designs that are easy to incorporate into everyday fashion and through the characteristic [blurred pattern] and texture of the Kurume Kasuri weave.