Collection: BATEN

DAY TRACTION is a lifestyle brand founded in 2014 with the goal of designing a fresh everyday.
With the coexistence of elation and universality as their identity, they propose simple and unique original goods.
In order to improve the quality and materials of our products, we are committed to a consistent, made-in-Japan approach, and our principle is to produce our products in a controlled manner.

PLASTIC+GLASSES=「PLAGLA」
We make good use of recycling technology to produce products that benefit people and the global environment.
The result of trial and error is the eye wear brand "PLAGLA," born from plastic bottles.

Hogara was created by female employees of a textile company.
"Why don't we make our own what we want now?"
From that one word came a group of women working and working in various fields.

Because it comes in direct contact with the skin, both the material and the sewing are safe.
I was particular about Japanese made.

KONSTELLA" is a toolbox bag used in a borderless way and suitable for organized storage of, carrying of, and smart use of laptops and tablets, which are now indispensable for work.

[Our commitment to our products]
Japanese craftsmanship to the finest details
Genuine leather produced in Himeji
The leather used for "KONSTELLA" is processed by craftsmen in Hyogo Prefecture, where leather has been produced for over 1,000 years, using a technique called "dunning" that involves more than 20 processes.
The efforts dedicated to each stitch
The interior and leather handles of "KONSTELLA" are carefully sewn one by one by Japanese craftsmen.