Collection: MillReef

Design, planning, production, and sales are all done in-house.

"Beauty & Habit" is an apparel brand offering clean and casual items designed for easy integration into everyday fashion, seamlessly blending into your lifestyle.

Commitment to Products:

• This product is designed with the notion that unisex items featuring high functionality and excellent design can serve individual purposes while seamlessly integrating into the overall product design.

Commitment to Products:

• "BATEN" incorporates AGS in the shoulder harness throughout the lineup.
• The AGS suspension function allows the backpack to slide up and down, redefining it as a "lightweight backpack" in a unique way.
• This product may cause pilling due to friction and potential damage such as scratches and tears to the clothes being worn.
• Use with caution. (Knitted fabric, scratchable fabric, etc.)
• AGS (Anti-Gravity-System) U.S. Patent pending 15-502,493

With the cooperation of well-established factories in Japan, we produce unique and special leather products that you will love more with each use, in small quantities.

Commitment to Products:

• Wearing our products makes you a part of the upcycling trend, transitioning from consumer to cyclist.
• May everyone be involved in what we create and be happy.
• We believe that the best sustainability is taking care of one thing for a long time.
• We offer high-quality and long-snuggling products that are timeless and trend-free.
• Because each product has its one-of-a-kind special point, we do not reduce the price or dispose of the product over time in our sales.