Collection: Mille Sourires

“Through printing, we want to deliver happy moments that make you feel rich.”

"THE LETTER PRESS" is an in-house brand produced by "Yamazoe", a printing company founded in 1968. We launched the brand with the aim of conveying the charm of manufacturing, connections between people, and emotions such as joy, surprise, and excitement through printing. Experience the craftsmanship and new possibilities that live on in the long history of letterpress.

Main customer base
The simple and clean design is chosen by both men and women.
Regardless of age group, our products are often purchased by people who like unique products and people who like things that are made with particular attention to detail.

Commitment to products
[Products made using old-fashioned printing technology, “letterpress printing”]
Letterpress printing has an indescribable warm texture that cannot be replaced by anything else.
The unique uneven texture, ink smudges and unevenness, and the changing facial expressions of each piece are all created by hand.
These small fluctuations have a charm that goes beyond printing and moves the heart.

Each product is carefully made by a skilled printer using an old printing press with many quirks.
I'm sure you'll enjoy it as a special presence that will remain in the hearts of those who touch it.

*Note

We accept orders over $130.

This is for overseas stores. For stores in Japan, please contact us directly.
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The brand name "pokefasu" is a misspelling of "poker face.
Therefore, we make products that are not cool but funny.
Fake goods are circulating mainly overseas, but we are the only store in the world that handles genuine goods.
All products purchased from other stores are counterfeit. Please be careful.

Commitment to our products
POKEFUSS has collaborated with famous brands and artists, and has been active in various fields such as organizers, gacha-gacha, LINE stamps, etc. The brand has been frequently talked about on SNS, and has many fans not only in Japan but also overseas.
Despite the goofy appearance of their products, they are made with great attention to detail. Each piece is delicately crafted with different types of threads, color combinations, and sewing methods to give it texture and a three-dimensional feel.
Please take a moment to appreciate the genuine embroidery techniques, which are nothing like fake products.

Wear it, make it, enjoy it.
Haute couture accessories that the wearer can assemble.
The accessories can be reconfigured, much like playing with blocks.

Commitment to our products:

• We aim to create a world where wearers can bring their ideas to life and derive pleasure from fashion in a familiar manner.
• We strive to foster a world where people can derive more joy from fashion and feel a closer connection to it.
• Our goal is to reduce the wastage of time, money, and energy on clothes that degrade or go out of style and end up being discarded.
• The clothes are crafted without sewing; they are assembled by inserting prongs into holes, similar to attaching and detaching buttons.
• The process is simple yet robust enough for the garment to be assembled and worn.

Due to its seamless nature, the garment can be easily disassembled and reassembled. When a different shape is desired, it can be easily remade by reassembling it. If certain parts deteriorate, only those parts need to be replaced.

This represents a new form of ethical fashion, incorporating the concept of "joints" from Japanese wooden architecture into fashion. It enables individuals to enjoy a single item for an extended period, promoting the thoughtful care of possessions.

～Pursuing the deformation of Japanese culture
Starting with kimonos that emit Japanese shapes, endless patterns and colors.
Through the "Onshochi-shinka" (renewal from the past) of unique colors, patterns, and designs inspired by various Japanese objects, we seek to bring new life to Japanese culture by remixing different textiles,
By remixing with different textiles, we sublimate them into a contemporary style as if breathing new life into them.

We strive to discover and develop products that incorporate the unique techniques, materials, and good things that exist in Japan.
We are committed to developing products that are sustainable, such as using kimonos, which are a cultural asset of Japan,
We work together with factories that are involved in SDGS, and our products are made by highly skilled factories and their craftsmen.

Commitment to our products
[WABI is committed to the idea that "Japan's sleeping beauty has the potential to transcend national borders.
WABI Creative Director Makiko Niimura has a background in the film entertainment industry,
She has traveled around the world buying and producing films and has come into contact with a wide variety of people, cultures, and lifestyles,
She has always been reminded of the charms and wonders of Japan.
On the other hand, I felt that even the Japanese themselves were unaware of the true potential of Japan and were not making the most of it.

～I have always felt that the Japanese people themselves are unaware of their true potential and are not making the most of it.
I myself am not a craftsman who can create something sophisticated.
However, I can find the skills and sensitivities from an outside perspective that I have cultivated,
I can use my experience as a producer to bring them together.
I believe that the essence of making a movie and creating a good product is the same, which is to combine and edit shining talents (materials).

Japan is a fascinating country that combines tradition, innovation, discipline, and creativity, all of which are opposites.
Inspired by the Japanese culture, we collaborate with creativity from around the world and the wisdom of craftsmen,
We hope to collaborate with creative people from all over the world, and to share the wisdom of our craftsmen and the development of our products with factories that have a high level of development capability.