Collection: ECRU

Clothes that embrace all women.

Dress daily.

Commitment to Products:

• Spending time somewhere with someone.
• In every scene of a woman's daily life, FURUTA's clothes aspire to gently embrace.
• To the entire narrative of "The Woman I Love."

I want a dress that I can wear like a kimono.

Commitment to Products:

• Designer Nakamura, with Japanese and American roots, primarily grew up in Japan, although her appearance may not be traditionally "pure Japanese."
• From an early age, she developed an interest in tea ceremonies and crafts.
• By incorporating these Japanese arts and spirits, she aspires to create clothes that reflect the future and growth of women.

A new brand emerged in September 2021 from a dyeing factory specializing in cut-and-sew products in Gifu Prefecture.

We provide products imbued with a sense of tranquility, crafted from materials dyed with vegetation from the Kiso River.

"Vegetable dyeing" is an eco-friendly dyeing method that extracts dyes from natural plants, resulting in natural and soothing colors.

We are developing products that emphasize environmentally conscious materials, including organic cotton and recycled polyester like Teru.

Without sight or touch; an "indispensable presence" even if you don't usually notice it. We create clothes with all my heart that people can become attached to.

Commitment to Products:

• In a world overflowing with fast fashion, the textile and apparel industry is facing various human rights and environmental issues stemming from the production of global resources and fast fashion on the other side of "low-cost clothes." I always believe that I don't need that many clothes.
• Our high-quality, affectionate fashion continues to pursue the creation of new value and integrates into a sophisticated, high-quality lifestyle.
• This is based on the worldview of slow fashion.
• "Choose the right clothes, be smart and creative, enjoy it your way, and wear it for a long time," is synonymous with the former.